Creative Strategist

This is a fully remote position, open to applicants in Chile.

📋 Description

• Oversees the paid social creative strategy for 8-10 clients.

• Leverages data insights along with consumer and brand research to create high-performing creative assets.

• Collaborates closely with team members from various internal departments and roles.

• Maintains client communications and sentiment.

• Motivated to iterate and generate ideas towards achieving stated performance goals.

• Establishes a rapport with clients to foster open discussions, including understanding client products and goals, as well as explaining Power Digital processes.

• Researches client brands, competitors, and industry trends, effectively implementing performance creative best practices by platform.

• Regularly audits accounts to identify successful ads, presents data to clients, and formulates hypotheses and test strategies through monthly roadmaps.

• Writes strategic, consumer-focused direct response copy and messaging strategies.

• Manages requests and deliverables with the production team using Asana.

• Reviews video and image assets, providing clear and actionable feedback to editors.

• Leads productive internal creative team meetings and brainstorming sessions.

• Acts as the primary point of contact for clients regarding all aspects of creative strategy in collaboration with the client management team.

• Understands the scope of requested edits, reshoots, and other deliverables.

• Advocates for clients on matters of timeline, scope, feedback, and direction to enhance performance based on creative best practices.

• Utilizes AI technologies to improve and optimize business processes.

• Applies and leverages Power Digital's Nova ecosystem concerning your department.

⛳️ Requirements

• Proficient in Meta Ads Manager and/or similar performance data tools (TikTok, YouTube, Pinterest, etc.).

• Technically adept at extracting and utilizing creative performance data to analyze trends, insights, and inform creative roadmaps.

• Knowledgeable about best practices for performance-driven creative and capable of applying these insights in work.

• Skilled in writing effective ad copy, structuring scripts, and overseeing execution with corresponding visuals.

• Excellent communicator with the ability to collaborate with clients, production, and post-production teams to deliver optimal creative output.

• Capable of delivering strong campaign results for clients by strategizing top-performing creative.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Professional development.