Creative Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversees the paid social creative strategy for 8-10 clients

• Utilizes data insights along with consumer and brand research to create high-performing creative assets

• Works closely with team members across various internal departments and roles

• Manages client communications and overall sentiment

• Committed to iterating and generating ideas to meet defined performance objectives

• Builds rapport with clients to foster open discussions, which includes understanding their products and goals, as well as explaining Power Digital processes

• Conducts research on client brands, competitors, and industry trends, effectively applying performance creative best practices by platform

• Regularly audits accounts to identify successful ads, presents data to clients, and formulates hypotheses and test strategies via monthly roadmaps

• Crafts strategic consumer-focused, direct response copy and messaging strategies

• Manages requests and deliverables with the production team using Asana

• Reviews video and image assets, providing clear and constructive feedback to editors

• Facilitates productive internal creative team meetings and brainstorming sessions

• Acts as the client point of contact for all creative strategy-related matters alongside the client management team

• Understands the scope of requested edits, reshoots, and other deliverables

• Provides feedback to clients on issues related to timelines, scope, feedback, and direction to enhance performance based on creative best practices

• Employs AI technologies to improve and optimize business processes

• Utilizes Power Digital's Nova ecosystem in relation to your department

⛳️ Requirements

• Proficient in Meta Ads Manager and/or similar performance data tools (such as TikTok, YouTube, Pinterest, etc.)

• Technically adept at extracting and utilizing creative performance data to analyze trends, insights, and inform creative strategies

• Knowledge of best practices for performance-driven creative and the ability to apply these insights in work

• Capable of writing effective ad copy, structuring scripts, and executing them with corresponding visuals

• Strong communication and collaboration skills with clients, production, and post-production teams to deliver the best possible creative output

• Proven ability to generate excellent campaign results for clients through strategic development of top-performing creative

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible working hours

• Paid time off

• Professional development opportunities