Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research on customer insights across client advertising accounts, competitor libraries, Reddit, Amazon reviews, and customer interactions to uncover less obvious angles.

• Evaluate performance metrics in Meta Ads Manager across client accounts to determine what is effective, what is losing momentum, and where creative deficiencies exist.

• Transform research findings into concise briefs that encompass angles, headlines, and visual guidance for the in-house graphic designer.

• Craft attention-grabbing headlines that clearly convey the product's identity and its significance.

• Generate several headline variations for the same angle, each possessing a unique voice and structure.

• Review every completed static advertisement prior to distribution, ensuring accuracy in copy, layout, clarity, and creative diversity in the designer's output.

• Monitor what has been dispatched, what has been declined, and what is performing well to inform future creative strategies.

• Work closely with a project manager to prioritize tasks, meet deadlines, and oversee team outputs.

• Utilize the Meta Ad Library to analyze competitor creatives and identify emerging trends in the market.

⛳️ Requirements

• A minimum of 3 years of experience in paid advertising for Direct-to-Consumer (DTC) or e-commerce brands.

• A repeatable research methodology that you can explain comprehensively.

• A portfolio or work samples demonstrating strong headline writing, ad creative strategy, and research-oriented thinking.

• Extensive knowledge of Meta ad formats, Meta Ads Manager, and the Meta Ad Library.

• A keen research instinct.

• The capability to articulate the rationale behind an angle's potential success before it is tested.

• Proficiency in crafting clear, attention-grabbing copy.

• Strong aesthetic judgment.

• Comfort in a fast-paced, high-output creative environment where both output and quality are crucial.

• Familiarity with AI-driven development tools like Claude Code for enhancing creative workflows is a significant advantage.

🏝️ Benefits

• Competitive compensation discussed individually based on experience and location.

• A fully remote position offering the flexibility to work from any location.

• Independence over the creative strategy process from research to final quality assurance.

• Clear key performance indicators (KPIs) and structured feedback mechanisms to keep you informed of your progress.

• Back-office support from Mint Source for payroll, onboarding, and HR matters.