Creative Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Transform the directives from the founders into concise and effective creative briefs.

• Collaborate with the creative coordinator and freelancers to ensure that the output meets established requirements.

• Conduct reviews and quality assurance on all creative materials before they are published.

• Offer constructive feedback and iterate swiftly.

• Ensure that the creative output aligns with performance objectives, competitor standards, and effective ad formats.

• Track account performance across Meta Ads, landing pages, and essential funnel metrics.

• Identify what strategies are successful, what are not, and where potential issues may arise.

• Clearly communicate insights to the founder regarding what is off, potential reasons, and previous attempts to rectify the situation.

• Maintain a straightforward operational rhythm; if performance is satisfactory, explain the rationale, and if not, identify the problems and outline next steps.

• Collaborate closely with the media buyer.

• Ensure proper setup and management of campaigns.

• Review outputs and highlight any issues.

• Confirm that creative elements are being tested appropriately.

• Oversee execution across 3–5 client accounts.

• Make sure all tasks are well-defined, assigned, and completed punctually.

• Manage workflows using tools such as Trello and Slack.

• Follow up on any blockers and missed actions.

• Provide structured weekly updates to the founder.

• Prepare materials for client calls.

• Maintain clear visibility regarding account status, performance metrics, and next steps.

• Assist in ad copy creation, including writing hooks, generating variations, and iterating based on performance results.

• Utilize AI tools to enhance output efficiency.

• Refine outputs to ensure they are both high-quality and usable.

⛳️ Requirements

• 2–4 years of experience in a digital agency setting.

• Familiarity with ecommerce and direct-to-consumer (DTC) accounts.

• Practical experience with Meta campaigns, creative testing, and performance reporting.

• A strong operational mindset focused on execution.

• Comfortable with detailed, hands-on work.

• Ability to differentiate between high-quality and low-quality outputs.

• Skilled in early issue identification.

• Capable of following through on execution tasks.

• Strong attention to detail.

• Proactive and accountable in all responsibilities.

🏝️ Benefits

• Remote-first, flexible work model.

• Global visibility within the organization.

• Your own South African talent partner.

• Full-time employment contract based in South Africa.

• HR, payroll, and taxes are managed for you!