Creative Strategist

This is a fully remote position, open to applicants in Belgium.

📋 Description

• Develop the AppLovin Creative Playbook

• Perform Comprehensive Performance Creative Research

• Implement a Targeted Testing Strategy

• Impact Media Buying & Campaign Decision Processes

• Generate Concepts That Enhance Paid Acquisition

• Collaborate Across Various SKUs & Offers

• Refine Conversion Strategies Through Creative Approaches

• Produce compelling, engaging campaigns that yield acquisition results

⛳️ Requirements

• Over 5 years of experience in DTC performance creative, creative strategy, or growth-oriented advertising, preferably in direct response settings.

• Extensive background in developing advertising concepts for paid acquisition channels, with a solid grasp of how creative impacts media performance.

• Profound knowledge of creative testing methodologies, including the ability to assess and refine hooks, angles, formats, messaging, and offers.

• Capacity to think strategically across multiple SKUs and offers, rather than being restricted to a single product category.

• Strong commercial acumen and the capability to link creative choices with acquisition results.

• Experience working closely with media buyers or growth marketers to guide campaign direction.

• A keen insight into what makes performance creative effective — from audience psychology and offer communication to clarity, pacing, and conversion intent.

• A proactive, builder mindset: adept at creating new systems, defining best practices, and contributing to the establishment of a new growth playbook from scratch.

🏝️ Benefits

• Flexible work arrangements

• Professional development opportunities