Creative Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement innovative strategies for both paid and organic marketing initiatives.

• Analyze performance metrics to guide creative direction and enhance optimization.

• Collaborate with media buyers, designers, and copywriters to create high-converting advertisements.

• Generate new content concepts that align with brand voice and audience insights.

• Conduct competitor analysis and market research to discover trends and opportunities.

• Write or oversee ad copy, scripts, and messaging frameworks.

• Test and refine creatives across various platforms (Meta, TikTok, Google, etc.).

• Present campaign insights and recommendations to internal teams.

⛳️ Requirements

• A minimum of 3 years of experience in creative strategy, digital marketing, or performance marketing.

• Demonstrated experience in developing ad creatives that enhance engagement and conversions.

• Strong knowledge of platforms such as Facebook Ads, TikTok Ads, and Google Ads.

• Ability to analyze data and translate insights into creative direction.

• Exceptional communication and storytelling abilities.

• Experience collaborating with cross-functional teams (design, media buying, content).

• Highly organized with a keen attention to detail.

• **Nice-to-Have**

• Experience in DTC, eCommerce, or SaaS marketing.

• Background in copywriting, content creation, or branding.

• Familiarity with tools such as Meta Ads Manager, Google Analytics, and creative testing platforms.

• Experience in fast-paced startup or agency environments.

🏝️ Benefits

• 💰 Competitive salary based on experience and seniority.

• 🌎 Fully remote role with flexible working hours.

• 🚀 Work with global brands and high-growth companies.

• 📈 Clear career progression into senior strategy or marketing leadership roles.

• 🎯 Opportunity to directly impact revenue through creative performance.

• 🤝 Collaborative and creative team environment.