Creative Producer, Facebook Ads Video

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• **Role Responsibilities** **🔍 Analytics & Research**

• - Observing and evaluating the creative strategies of competitors within the global HR technology and AI product sectors.

• - Conducting research on target demographics, as well as understanding the needs, challenges, and insights of candidates and employers.

• - Analyzing performance metrics (such as CTR, CPA, CPM, ROAS, etc.) to identify opportunities for growth.

• **🎨 Creative Production & Launch**

• - Developing tasks for static creative assets and drafting scripts for video/UGC and static advertisements.

• - Formulating test hypotheses and executing experiments on various advertising platforms.

• - Overseeing creative projects from conception to completion: preparing briefs, ensuring quality assurance, and adhering to deadlines.

• **📊 Performance Analysis**

• - Assessing the effectiveness of creative assets and advertising initiatives.

• - Generating insights to enhance visuals, messaging, and creative strategies.

• - Proposing hypotheses and systematically testing innovative approaches.

⛳️ Requirements

• - A minimum of 2 years of experience as a Creative/Marketing Producer in an IT product firm, digital agency, or performance marketing setting (including Facebook ads video and vertical formats).

• - Proficiency in analyzing key performance indicators and suggesting improvement hypotheses.

• - Strong research abilities regarding audiences, competitors, and product offerings.

• - Knowledge of advertising platforms (such as Facebook, TikTok, Google) and principles of performance marketing.

• - Expertise in static and video production from initial concept to final approval.

• - A portfolio exhibiting successful creative work.

• - Proficient in English and Russian.

• - Exceptional communication skills with the ability to effectively convey ideas to the team.

🏝️ Benefits

• **What We Offer**✨ Flexible remote work arrangement.

• ✨ The chance to impact product growth through high-performing creative assets.

• ✨ A culture that encourages experimentation — we test boldly, frequently, and rapidly.

• ✨ A collaborative team environment that appreciates initiative and creative thinking.

• ✨ Decision-making driven by data.

• ✨ Competitive salary range ($30,000 - $40,000), with paid sick leave and vacation.