Creative Lead – Performance Marketing

This is a fully remote position, open to applicants in Washington.

📋 Description

• Establish creative frameworks for paid media across Meta, YouTube, TikTok, and other key channels; document hooks, formats, messaging, pacing, and platform-specific best practices.

• Collaborate with media and analytics teams to develop a learning agenda; formulate hypotheses, variants, audience logic, success metrics, and reporting plans for A/B and multivariate testing.

• Convert historical and current performance data into future creative guidelines, templates, and standards aimed at enhancing CTR, CVR, CPA, ROAS, and LTV signals.

• Quickly conceptualize, storyboard, provide art direction, create and modify templates, select and/or capture gameplay footage, and assist in the iteration of static and video assets as necessary.

• Work alongside media, analytics, localization/regional, and influencer/creator teams to align creative strategy with media plans, measurement, market nuances, and creator amplification.

• Maintain performance marketing creative playbooks, testing libraries, and modular asset guidance that can be scaled across global campaigns and growth initiatives.

⛳️ Requirements

• Over 6 years of experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or a related field.

• Demonstrated experience as a personal content creator or hands-on publisher on platforms such as TikTok, YouTube, Instagram, Twitch, or similar.

• Hands-on experience in designing and refining paid social and video assets, showcasing proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows.

• Expertise in Adobe Creative Cloud, particularly Photoshop and Illustrator; adept at creating, adapting, resizing, and versioning static assets and templates.

• Capability to support lightweight video/asset workflows, including conceptualization, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates.

• Strong understanding of performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement analysis, and test interpretation.

• Proven track record of collaborating with media, analytics, localization/regional, creative, and influencer teams in dynamic campaign environments.

• Skills in animation or motion design, utilizing tools such as After Effects or similar, to assist in short-form video and performance asset iteration.

• In-depth comprehension of native engagement patterns through direct experience.

• Familiarity with contemporary measurement and marketing technology foundations including MMM, CAPI, tagging/event signals, and attribution challenges.

• Performance-oriented creative judgment; analytical and hypothesis-driven approach.

• A hybrid maker and leader mindset: capable of swiftly transitioning from insight to concept to asset, while also establishing strategic direction, codifying learnings, and directing scalable performance creative systems.

• Platform-native sensibility; understands what resonates in social feeds without compromising brand integrity.

• Required experience in gaming, entertainment, creator economy, or culturally driven brands.

🏝️ Benefits

• Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs.

• Additional voluntary benefits including short-term disability plans and health coverage for dependents.

• 401(k) & HSA.

• Competitive PTO plan.

• 12 paid holidays throughout the calendar year, plus additional floating holidays.