Creative Director

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Lead, Make, Repeat: You’re not just here to guide; you’re actively involved in the creative process every day. You lead by engaging directly—concepting, writing, designing, and even editing as necessary. You move quickly, iterate, and establish the creative rhythm for the team.

• Editor-in-Chief Mindset: You have a keen understanding of people, their interests, and the current trends in the beauty and lifestyle sectors. You don’t merely follow trends—you anticipate, shape, and respond to them in real time.

• Social Performance Obsessed: You don’t just create content—you analyze its performance, understanding what works (or doesn’t), and utilize those insights to develop sharper, more effective ideas.

• Culture-First, Not Ad-First: You recognize that often, the best work transcends traditional advertising. It’s about sparking conversations, movements, or moments that resonate with audiences. You possess the instinct to produce content that feels organic, relatable, and engaging.

• Collaborate Cross-Functionally: Partner closely with strategy, media, and production teams to ensure that ideas are not only visually appealing but also effective.

• Pitch & Present: Confidently sell ideas to clients, supported by cultural insights and platform expertise.

⛳️ Requirements

• A robust, social-native portfolio that highlights your work in beauty and lifestyle (If you don’t have one, build one).

• A minimum of 6 years in a creative role on the agency or brand side, including at least 2 years in a leadership capacity.

• A proven history of fostering brand loyalty on social media.

• In-depth knowledge of TikTok, Instagram, YouTube, and emerging platforms—you understand what works and why.

• Capability to concept, write, and direct with flexibility—whether it’s a comprehensive campaign or a spontaneous meme.

• Experience collaborating with production teams, creators, and influencers to bring concepts to fruition.

• A point of view on future trends in beauty, lifestyle, and digital culture.

• Your personal or previous brand projects have garnered an audience, increased engagement, or gone viral.

• You possess experience in beauty and lifestyle (either on the brand or agency side).

• You can effectively sell an idea in 15 seconds or less.

• You have a strong social-centric craft and aesthetic—knowing how to create for the feed, for scrolling, and for engagement, rather than just a polished 30-second film.

• If your social media presence can secure you an interview, you’re already in a favorable position. Share your handles, show us your work, and let’s connect.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development