Creative Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the long-term development of the Apothékary brand, transforming the founder's vision into a scalable brand strategy and positioning.

• Act as the custodian of brand identity and style guide across all platforms (advertising, digital/social, packaging, ecommerce, retail, experiential).

• Collaborate with Brand Marketing to define brand architecture, messaging pillars, and key attributes for each launch, guided by consumer and cultural insights as well as the competitive landscape.

• Propel creative excellence and strategic rigor across all campaigns, ensuring that the output aligns with the brief and brand strategy.

• Lead the conceptualization and execution of digital advertising and email campaigns (Meta, Google, TikTok, Email, SMS), enhancing performance through data analysis and A/B testing.

• Oversee the complete photo/video production process — from concept development, mood boards, and shot lists to talent/location sourcing and on-set direction.

• Manage the creative footprint and execution for all printed branded materials, including product packaging, mailers, branded retail print, direct mail, and retail visual merchandising.

• Assist the Social team with creative designs to ensure a unified brand identity across all organic and paid channels.

• Supervise and mentor a team of internal designers and external partners to establish priorities, allocate resources, and foster growth.

• Lead brainstorming sessions and establish processes that enhance speed, iteration, and quality across paid, owned, and earned channels.

• Collaborate with marketing, product, and digital teams to develop and implement world-class, strategy-driven creative solutions.

• Present creative concepts and rationales to leadership and stakeholders.

• Monitor campaign performance (engagement, conversion, brand sentiment), providing insights and optimization strategies.

• Manage the creative budget to ensure maximum impact and cost-effectiveness.

⛳️ Requirements

• Bachelor’s and/or Master’s degree in Design, Marketing, Advertising, Communications, or a related field.

• Over 8 years of hands-on and proven experience in copywriting, brand strategy, and creative development, ideally within the CPG and wellness sectors.

• An impressive portfolio showcasing the ability to lead creative initiatives across various platforms, including web, print, packaging, and retail.

• Proven success in demonstrating creativity and innovation, with a solid understanding of retail, DTC, social media, emerging platforms, and the evolving media landscape.

• Capability to present and influence strategic, brand-focused ideas to cross-functional team members and leadership.

• Experience supporting a rapidly growing branded consumer goods business, able to perform under tight deadlines in a fast-paced environment.

• A naturally hands-on leader with an exceptional level of timeliness and accuracy in their work.

• Proficient in Adobe Creative Suite, Canva, and Figma.

• Skilled in Google Suite.

• Unwavering ethics that guide leadership and behavior.

• A passion for the wellness community and herbal medicine, along with a vision for connecting with consumers in innovative ways.

• Bonus Skills:

• A mix of in-house and agency experience.

• Background in the beauty and/or wellness industry.

• Familiarity with Japanese heritage and design aesthetics.

🏝️ Benefits

• Annual salary ranging from $150,000 to $180,000, based on experience.

• Comprehensive health, dental, and vision insurance plans.

• 15 days of paid time off (PTO).

• 12 monthly paid Mental Health Days in addition to PTO.

• Opportunity to earn equity options.

• Monthly stipend for Apothékary products.