Creative Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement our brand strategy with an emphasis on narrative creation, storytelling, and exceptional copywriting.

• Lead the development of captivating, brand-aligned copy and creative materials for marketing initiatives, product launches, websites, emails, social media, and in-app experiences.

• Collaborate with design, product, and growth marketing teams to ensure all messaging and creative elements are cohesive, compelling, and tailored to our target audiences.

• Advocate for the brand voice, ensuring consistency and authenticity across all written communications and storytelling initiatives.

• Oversee and mentor a team of writers and brand designers, offering guidance and nurturing a culture of creativity and innovation.

• Analyze audience insights and campaign performance to enhance messaging and storytelling techniques, co-owning awareness metrics with the growth team.

• Identify and cultivate new storytelling opportunities, including partnerships, campaigns, and product narratives.

• Stay informed about industry trends, best practices in copywriting, brand design, and emerging storytelling formats in the digital media landscape.

• Maintain comprehensive documentation of brand standards and guidelines to ensure all communications remain on-brand.

⛳️ Requirements

• 5-8+ years of experience in brand marketing, with a solid background in leading copy and design for digital products or consumer technology.

• Outstanding writing, editing, and communication skills, complemented by a portfolio showcasing your ability to create engaging, audience-focused content.

• Demonstrated experience in developing and executing a brand strategy, including brand narratives and messaging strategies across various channels.

• An inspirational and motivational leader with a people-centric approach, committed to mentoring teams to achieve exceptional and innovative creative results in a fast-paced tech environment.

• Profound understanding of contemporary marketing strategies, content strategy, and the distinct needs of family, parent, and child-focused audiences.

• Analytical mindset capable of utilizing data and insights to guide storytelling and messaging decisions.

• Experience in marketing multiple products under a brand and serving as a key contributor to integrated brand campaigns that include digital, social media, film/video production, CRM, OOH, and new media.

• Unsure if this role is for you? Don’t rule yourself out. Share your capabilities with us, and we’ll reach out if there’s a great match.

🏝️ Benefits

• Medical, dental, vision, and HSA match

• Paid life insurance, AD&D, and disability benefits

• Traditional 401k with company match

• Unlimited PTO

• Paid company holidays and occasional bonus holidays

• Professional development stipend

• Mental health resources

• 1:1 financial planners

• Fertility healthcare

• 100% paid parental and caregiving leave, along with cleaning service and meals during your leave

• Flexible work-from-home options, including both remote and in-office opportunities

• Fully stocked kitchen, catered lunches, and occasional in-office happy hours

• Employee resource groups