Creative Copywriter – SEO, Brand

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will create and refine SEO content (e.g., blog posts, landing pages, website text) that delivers clear value, maintains a clean structure, and tells a compelling story.

• You will articulate mybacs across various channels (website, newsletter/CRM, social media, PR, brochures, inserts, product pages, etc.).

• You will generate copy for campaigns and product launches: including claims, headlines, CTAs, wording sheets, key messages, and supplementary texts.

• You will update existing content based on analytics (search intent, CTR, rankings, conversion) while preserving the brand identity.

• You will ensure accurate, transparent, and compliant health-related wording, making complex information succinct and easily understandable.

⛳️ Requirements

• A degree in communications, marketing, journalism, or a related field, or equivalent training/experience.

• Several years of experience in SEO copywriting and creative/brand writing (portfolio/work samples required).

• A strong sense of tone of voice, headlines, narrative, and the ability to create didactically effective educational content.

• Capability to blend creativity with performance (structured copy, clear messaging, impactful CTAs).

• Exceptional attention to detail, a spirit of teamwork, and a sense of ownership — you work dependably and proactively.

• Ideally, experience with health/wellness or products that require explanation, along with a solid grasp of compliance-sensitive communication.

• Native-level German (C2) and business-fluent English (C1/C2).

🏝️ Benefits

• Competitive salary, flexible working hours, and a fair vacation policy.

• Regular events such as offsites, knowledge nights, and team gatherings.

• Perks including a personal Dailybacs® subscription, healthy office snacks, as well as fitness and wellness offerings.