Creative Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement impactful campaigns with distinct value propositions that resonate with our varied B2B2C audience, including real estate developers, property owners, property managers, residents, vendors, and visitors.

• Collect and analyze performance metrics, customer insights, and buying signals to adapt our creative strategies based on data-driven insights.

• Collaborate across departments to comprehend technical updates and convert them into intuitive, value-focused content narratives.

• Work closely with the marketing team to ensure flawless execution, platform-specific formatting, and brand consistency.

• Utilize both existing and innovative A.I. tools and workflow automation to effectively execute, produce, and scale creative concepts without compromising brand voice or quality.

• Create distribution flywheels that optimize asset utilization, ensuring that each core piece of content organically enhances our outreach.

⛳️ Requirements

• 3-5 years of experience in B2B content strategy, growth marketing, SEO/GEO, and digital audience development, ideally in private equity-backed firms.

• Demonstrated experience in effectively utilizing LLMs (e.g., ChatGPT, Claude, Gemini) for automated and scalable content generation.

• Practical experience with workflow automation tools such as Zapier, n8n, MESA, or Workato to streamline content creation and distribution.

• Proficiency with HubSpot, WordPress, Salesforce, Google Suite, and other prevalent workplace applications.

• Experience or strong familiarity with B2B2C content and marketing best practices and frameworks.

• Proven track record of distributing content across various channels, including WordPress, Facebook, LinkedIn, YouTube, Vimeo, social media, and email.

• Data literacy, with a proven ability to gather, analyze, and interpret metrics and conversion data using Google Analytics and Ahrefs to guide creative decisions.

• Outstanding collaborative and communication abilities, with experience in managing stakeholders across different functions.

• Verified experience in utilizing AI tools within professional environments. As ButterflyMX is an AI-forward organization, the capacity to enhance efficiency using AI is vital in every position.

🏝️ Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting from day one.

• 401(k) plan with a matching contribution.

• 13 paid holidays and 25 PTO days.

• Paid Family Leave.

• Employee Assistance Program.

• Quarterly self-care stipends.

• Access to optional benefits such as pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, along with optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance.

• And more!