Creative Brand & PR Manager, Luxury & Social

This is a fully remote position, open to applicants in Germany.

📋 Description

• Creation of innovative social media, public relations, and awareness initiatives

• Proactively enhancing CAPULET's brand presence

• Securing opportunities for the founder, Nina Heyd, in podcasts, media outlets, interviews, and speaking engagements

• Establishing and managing strategic partnerships with creators, influencers, and brands

• Cultivating selected brand representatives and fostering a strong community around CAPULET

• Generating inventive concepts, formats, and collaborations with cultural significance

• Overseeing and implementing influencer partnerships, including communication, product seeding, barter agreements, invoicing, and coordination

• Assisting in photoshoots, campaigns, and content production

• Detecting trends, viral formats, and new platform innovations early and creatively adapting to them

• Planning and executing offline campaigns, events, and creative brand activations

• Actively utilizing modern AI tools such as ChatGPT, Claude, Canva AI, etc.

• Producing high-quality presentations, pitches, and branding materials

⛳️ Requirements

• Extensive experience with social media, particularly Instagram, TikTok, and Reels

• Proven track record in expanding reach, awareness, and community engagement

• Experience in public relations, podcasts, media, or brand communications is advantageous

• Demonstrated capacity to not only devise creative ideas and campaigns but also to transform them into impactful, attention-grabbing, and conversion-driving implementations

• Familiarity with tracking tools to analyze and enhance performance metrics

• Strong comprehension of the factors that contribute to content performance, sharing, and saving

• Experience in working with influencers, partnerships, and managing creators

• Competent in handling administrative responsibilities such as invoicing, barter agreements, product seeding, and partnership processes

• Keen sense of aesthetics, brand influence, and contemporary internet culture

• Proficient in Canva and contemporary AI tools like ChatGPT, Claude, or Canva AI

• High degree of initiative and an autonomous working approach

• You consistently share your ideas and execute them independently

• Passion for luxury, fashion, jewelry, culture, and modern brands

🏝️ Benefits

• Permanent position with competitive compensation

• Option for mobile or remote work (including the possibility to work from abroad)

• Company pension/retirement contribution

• Direct collaboration with the founder

• Empowerment with responsibility rather than micromanagement

• Flexible workation options

• Commitment to sustainability – CAPULET embodies genuine values, fair production, and mindful growth

• Creative autonomy

• Discounts on CAPULET jewelry & exclusive friends & family offers