Country Manager

📋 Description

• Assume complete responsibility for the GEO’s P&L and overall market performance, reporting directly to the CEO/COO.

• Establish and enhance the brand's presence in the target market, whether starting from the ground up or refining an existing framework.

• Oversee and coordinate local operations encompassing traffic acquisition, product localization, payments, CRM, VIP, support, partnerships, and reputation management.

• Perform audits on core metrics, domains, payment systems, affiliate setups, and operational workflows.

• Propel user acquisition initiatives with a strong emphasis on affiliate traffic and achieving FTD growth objectives.

• Manage CRM and retention strategies, which include reactivation campaigns and local communication channels.

• Create and oversee VIP programs aimed at enhancing GGR contributions from VIP players.

• Ensure customer support performance aligns with agreed SLA, FRT, CSAT, and FCR benchmarks.

• Coordinate local partnerships, influencer collaborations, media strategies, and brand positioning efforts.

• Recruit, onboard, and manage local teams while tracking operational efficiency and employee engagement.

• Keep an eye on market competition and compile regular competitive intelligence reports.

• Lead reputation management strategies, including monitoring review platforms and coordinating crisis responses.

• Collaborate closely with HQ functions such as Product, CRM, Finance, Legal, and Tech teams.

• Monitor and optimize essential business KPIs including FTD, LTV/CAC, retention, NGR, VIP share, payment uptime, support CSAT, and brand sentiment.

⛳️ Requirements

• Minimum of 3+ years of experience in iGaming across affiliate, traffic, product, or country operations.

• Strong grasp of .com economics, including CAC, LTV, NGR, and affiliate revenue share models.

• Proven experience in launching and scaling operations in one of the following markets: Brazil, Argentina, Chile, Poland, or Germany.

• Familiarity with PSP/payment infrastructure in offshore verticals.

• Experience in building and managing local teams, including hiring, onboarding, and KPI oversight.

• Robust analytical mindset with the capability to work with dashboards and create actionable hypotheses.

• Understanding of CPA/revenue share mechanics and affiliate tracking platforms such as Affise, Tune, Cellxpert, etc.

• Language proficiency: Upper-intermediate level of English, native/bilingual level of Portuguese, Spanish, Polish, or German.

• Experience collaborating with streamers and influencers in the iGaming industry.

• Nice to have: Familiarity with crypto payments and on-ramp solutions.

• Experience with Responsible Gaming and compliance processes.

• User-level knowledge of BI tools like Tableau, Looker, or Power BI.

• Experience in crisis communications and managing review platforms.

🏝️ Benefits

• Direct collaboration with the CEO/COO and expedited decision-making processes.

• Complete ownership of the GEO, encompassing P&L, team, and strategic direction.

• Allocated budgets for affiliates, influencers, and infrastructure with a significant degree of autonomy.

• Support from experienced central office teams across Product, CRM, Finance, Legal, and Tech.

• Clear KPIs and a well-defined structure for growth phases.

• Fully remote work setup with a flexible schedule.