Copywriter, eCommerce – Asia

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• **Position Responsibilities:**

• Collaborate with legal and R&D teams to create engaging, legally compliant claims for our products and protocols.

• Partner with product marketing to identify competitive differentiators.

• Transform claims into engaging storytelling elements for product detail pages (PDPs) on marketplaces, Shopify, landing pages, product-focused emails, and more.

• Work alongside various teams to uphold and implement best practices for search engine optimization (SEO) research to enhance the visibility of our content in search results.

• Generate and present ideas that effectively showcase concepts and copy across multiple platforms.

• Collaborate with the SEM and paid social teams on product and protocol advertisements.

• Create promotional and campaign copy for product launches and marketing campaigns.

• Coordinate with marketing to ensure that copy aligns with funnel strategy and brand messaging.

• Assist with ad creative copy as needed, in close collaboration with the marketing team.

• Maintain Brand Voice & Standards.

• Develop and refine brand voice guides for the organization.

• Ensure consistency in the distinct branded voice.

• Curate and manage a dynamic brand voice library, capturing signature quotes to enable authentic content creation at scale.

• Ensure all written materials produced by vendors, contractors, and the internal team adhere to established brand standards.

• Identify and address off-brand copy, providing clear corrective guidance.

• **AI Integration:**

• Utilize AI tools to expedite the creation of first drafts.

• Explore variations in copy and test the effectiveness of hooks.

• Develop and maintain prompt libraries and writing frameworks to enhance team productivity, identifying opportunities for AI to minimize low-value writing tasks without sacrificing quality or voice integrity.

• **Position Results:**

• Consistent, on-brand written output across all active platforms.

• Copywriting effectiveness is measurably demonstrated through engagement, click-through rates, and conversion metrics.

• Timely delivery of scripts and long-form written assets without delays.

• Brand voice guides are documented, preserved, and actively utilized by the team, with AI integrated into the writing process to increase output speed without compromising quality.

⛳️ Requirements

• **Basic Qualifications:**

• 3-5 years of experience in copywriting, either in an agency or in-house setting.

• A portfolio showcasing compelling short-form copywriting, preferably for brands within the health and wellness sector.

• Ability to simplify complex scientific principles into clear, concise value statements.

• Proven track record of producing high-performing copy that has a measurable impact on conversion rates.

• Skilled in crafting copy that is friendly to both large language models (LLMs) and search engines while maintaining a human touch.

• Capable of narrating captivating stories where every word is crucial.

• Experience in writing for regulated industries, ideally health and wellness.

• Familiarity with collaborating with user-generated content (UGC) creators.

• **Preferred Skills:**

• Experience in SEO copywriting.

• Background in nutrition, longevity science, or the pharmaceutical industry.

• Experience working across storefronts and in paid media.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work schedule and remote work options.

• Opportunities for professional development and growth.

• A dynamic and inclusive work environment.