Copywriter – Conversion & Growth

This is a fully remote position, open to applicants in Alaska, +6 more states.

📋 Description

• Craft paid media ad copy for various platforms including Meta, Google, and LinkedIn.

• Develop landing page copy from provided briefs and wireframes, collaborating with designers to ensure cohesive messaging and layout.

• Create conversion-driven copy for A/B testing purposes.

• Compose email and SMS copy for lifecycle marketing campaigns.

• Revise underperforming copy based on analytical insights and test outcomes.

• Quickly adapt to diverse client brand voices by assimilating voice guides and existing content to deliver on-brand results.

• Work closely with strategists to formulate hypotheses.

• Oversee your workload across multiple clients and projects simultaneously.

• Leverage AI tools to enhance drafting speed, variant generation, and research while preserving quality and creativity.

• Develop, train, and manage brand-specific AI writing agents.

⛳️ Requirements

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.

• Proven experience in writing paid media copy for platforms like Meta, Google, and LinkedIn, with knowledge of character limits, platform specifications, and creative best practices.

• A portfolio showcasing copy designed for testing, such as paid advertisements, landing pages, headline variations, or email campaigns with strategic context.

• Proficiency in writing across various brand voices swiftly and accurately.

• Strong strategic understanding; you grasp the reasons behind copy conversion, not just what sounds appealing.

• Familiarity with digital writing channels: web (landing pages, product detail pages, funnels), paid media (social and search ads), and email/SMS.

• Ability to produce a high volume of variants rapidly without compromising quality or strategic insight.

• Excellent communication skills; you ask insightful questions about briefs, identify ambiguities early, and articulate your copy rationale to non-writers.

• Self-motivated and dependable; you manage your time effectively, consistently meet deadlines, and require minimal oversight.

• Experience in an agency or multi-client setting where you balanced competing priorities and quick turnaround times.

• Background in writing for CRO, experimentation, or growth marketing, beyond just brand or content marketing.

• Proven experience in building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone guidelines, and output constraints for specific clients.

🏝️ Benefits

• This position is classified as a 1099 independent contractor role.

• The hourly compensation for this position ranges between $60 and $80.

• You will be responsible for managing your own tax withholdings.

• This engagement does not come with employee benefits such as health insurance, paid time off, or retirement contributions.