Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging and effective copy for various digital platforms, including paid media, landing pages, emails, SMS, product descriptions, blogs, and more.

• Produce persuasive content and storytelling for direct-response and brand performance marketing that emphasizes product advantages and encourages conversions.

• Formulate clear, concise, and compelling scripts for Video Sales Letters (VSLs) and other video materials.

• Tailor tone, voice, and messaging to suit different audiences, campaigns, and distribution channels.

• Enhance copy for SEO, user engagement, and conversion while ensuring adherence to FTC & FDA regulations and upholding brand consistency.

• Collaborate with marketing and content leaders to keep a well-organized content calendar and ensure all outputs are precise, timely, and in line with marketing objectives.

• Work alongside Product Development and CX teams to convert complex information into accessible and consumer-friendly messaging.

• Coordinate with Paid Media, Social, Content, Designers, and Email/SMS teams to ensure copy aligns with campaign goals and creative direction across channels, bringing creative ideas to fruition.

• Act as a primary proofreader for marketing and product materials, including labels, ensuring compliance, quality, accuracy, clarity, tone, and consistency across all brand channels.

• Leverage data-driven insights and A/B testing to refine and improve ad copy, headlines, and messaging approaches.

• Track key content performance metrics, such as click-through rates (CTR), conversions, and engagement, to boost copy effectiveness.

• Stay informed about industry trends, emerging content strategies, and best practices in direct-to-consumer marketing.

• Conduct ongoing consumer and competitive research to guide content creation and maintain relevant messaging.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Journalism, English, or a related discipline.

• 3–5 years of experience in crafting direct-response, performance-based, or e-commerce marketing copy.

• A proven portfolio that demonstrates high-performing digital content (ads, landing pages, emails, or product descriptions).

• Maintain knowledge of product claims, disclaimers, and guidelines to ensure consistent and accurate brand representation.

• Exceptional writing, editing, and proofreading abilities with a keen eye for detail.

• Familiarity with SEO, conversion rate optimization (CRO), and A/B testing techniques.

• Strong organizational skills with the capability to manage multiple projects and deadlines in a fast-paced setting.

• Experience in writing for the health and wellness sector.

🏝️ Benefits

• Flexible time off plus 9 annual company holidays.

• Your birthday is a paid vacation day—take the day to celebrate your awesomeness!

• 100% company-covered base plan Medical, Dental, and Vision Insurance for employees.

• 100% company-funded Life Insurance and Short-Term Disability Coverage.

• 401(k) plan with safe harbor and profit-sharing contributions up to 5%.

• Matching Charitable Contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance available.

• Employee Product Samples and Discounts.

• Professional Development Fund.

• Free Calm App Subscription.