Content Creator, Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and share unique content across LinkedIn, Instagram, and other platforms we utilize, ensuring a regular schedule and a distinctive visual and verbal identity that unmistakably represents Virtue Health.

• Craft copy for email marketing initiatives, from attention-grabbing subject lines to complete sequences, including nurturing emails, communications for advisers, campaign launches, and re-engagement flows.

• Create campaign copy and visual assets for comprehensive marketing efforts: landing pages, promotional announcements, event materials, sales enablement content, and any other requirements from the business.

• Work autonomously to generate content ideas and angles from raw information: we will provide a topic, product update, or industry trend, and you will determine how to present it compellingly and relevantly to our audience without needing detailed guidance.

• Design or oversee the visual assets that accompany your content, including graphics, carousels, cover images, and short-form video edits, utilizing tools such as Canva, Adobe Express, or similar software.

• Establish and uphold Virtue Health’s content identity across various formats: tone of voice, visual style, and platform-specific guidelines, ensuring that every published piece feels purposeful and cohesive.

• Intelligently repurpose content across different formats: transform a podcast takeaway into a LinkedIn carousel, convert a campaign into a newsletter, and turn a client success story into a compelling narrative.

• Monitor performance across channels and campaigns, using actual data to determine what to retain, eliminate, and test moving forward.

⛳️ Requirements

• A minimum of 3 years of practical experience in content creation and copywriting, with a portfolio showcasing strong writing skills and a keen aesthetic sense across social and email formats.

• Demonstrated copywriting abilities across various formats: social media posts, email subject lines and body content, campaign copy, and short-form marketing materials. Your writing is concise, impactful, and tailored for the specific platform.

• The capability to independently produce compelling content from a topic or set of information without requiring a fully developed brief. You are a self-starter who proactively finds solutions, rather than waiting for explicit instructions.

• Strong visual instincts and proficiency in design tools like Canva, Adobe Creative Suite, or similar applications, ensuring that your creations appear polished and intentional.

• Experience in writing for a B2B audience: you recognize that tone, depth, and format differ significantly when addressing a benefits broker compared to a consumer.

• Comfortable with basic video editing for short-form content, including reels, clips, talking-head segments, and on-screen captions.

• Highly self-managed with a strong sense of accountability for deadlines: you manage your own publishing calendar and do not require reminders.

🏝️ Benefits

• Performance bonus: up to 10% of base salary linked to channel growth, email performance, and contributions to campaigns (MBO).