Conversion Optimization Manager – 6 Month Contract

This is a fully remote position, open to applicants in Texas.

📋 Description

• Implement the established A/B testing roadmap utilizing Amplitude Experiment by launching, monitoring, and analyzing tests with minimal ramp-up time.

• Manage the test backlog prioritization based on conversion rate impact and traffic volume.

• Ensure statistical integrity through sample sizing, significance thresholds, and accurate result interpretation.

• Record all test outcomes, insights, and successful variants to ensure program continuity.

• Assist in high-profile web launches by validating tests and conducting pre/post conversion analyses.

• Take responsibility for weekly and monthly conversion rate reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards.

• Proactively identify funnel anomalies and conversion drops—diagnosing root causes and suggesting corrective measures.

• Execute quick-win, non-test conversion rate enhancements (such as copy updates, UX improvements, and form optimizations) as necessary.

• Maintain a consistent reporting schedule and ensure stakeholder visibility throughout the engagement.

• Utilize existing Segment (Twilio CDP) audience segments for on-site personalization and assist in developing playbooks.

• Work collaboratively with Demand Gen to align PPC landing pages with campaign messaging and audience targeting.

• Support high-intent page testing and validation across the organization.

• Act as the primary point of contact for Conversion Rate Optimization (CRO) with Web Development, Design, Demand Generation, Product, and Marketing Operations.

• Collaborate with Marketing Operations to ensure the integrity of Salesforce attribution for web-influenced pipelines.

• Clearly and concisely communicate test status, conversion rate performance, and key insights to marketing leadership.

• Keep comprehensive documentation of all ongoing tests, decisions made, and the overall program status throughout the engagement.

• Provide a thorough end-of-contract handoff, including test history, roadmap status, personalization playbooks, and outstanding items.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in Conversion Rate Optimization (CRO) - capable of independently managing a program from day one.

• Direct experience with Amplitude Experiment and Amplitude Analytics is essential.

• Familiarity with Segment (Twilio CDP) for building and targeting behavioral audiences.

• Strong analytical skills, including funnel analysis, conversion rate diagnosis, and test result interpretation.

• Experience with Google Tag Manager, GA4, and Salesforce reporting.

• Comfortable collaborating cross-functionally with web, design, and demand generation teams.

• Effective and concise communicator - focusing on insights and actions rather than excessive detail.

• Preference for candidates with B2B SaaS or fintech experience; the ability to comprehend a complex buying journey is crucial.

🏝️ Benefits

• Remote working model.

• Competitive salary.

• Matching RRSP.

• 15 days of paid time off (PTO).

• Phone/internet allowance.

• Regular company-wide social gatherings.

• Multiple Employee Resource Groups (ERGs) celebrating our diversity and fostering an inclusive culture.