Chief Revenue Officer – CRO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and expand the primary ISO and merchant acquirer channel, which serves as CardFlight’s main distribution engine.

• Create and implement a strategy to revitalize growth in a mature channel through innovative methods for partner recruitment, enablement, and incentive structures.

• Strengthen relationships with current acquirer and ISO partners while identifying and onboarding high-potential new partners.

• Act as a senior commercial liaison for CardFlight’s most significant channel relationships.

• Grow SwipeSimple Connect, our nascent direct-to-merchant sales channel, from its current early-stage revenue base into a substantial and increasing contributor to overall company revenue.

• Develop and enhance the sales process, tools, and team structure needed to efficiently acquire merchants directly at scale.

• Identify and pursue referral partnerships and other top-of-funnel channels that expedite direct merchant acquisition.

• Lead CardFlight’s marketing initiatives, encompassing demand generation, performance marketing, referral partnerships, product marketing, and branding.

• Establish and optimize top-of-funnel programs that facilitate both channel partner recruitment and direct merchant sign-ups.

• Ensure strong alignment between marketing and sales, with clear ownership of funnel stages and handoff procedures.

• Promote cross-selling and upselling of value-added services to CardFlight’s existing merchant base via the SwipeSimple App Marketplace.

• Create a systematic approach to enhancing merchant lifecycle revenue, increasing average revenue per merchant over time.

• Collaborate with product teams to influence the marketplace roadmap based on commercial opportunities and merchant needs.

• Assess and pursue new market opportunities, including potential expansion into vertical software for service businesses, new distribution channels, and embedded payment partnerships.

• Develop the go-to-market framework and commercial infrastructure necessary to enter and scale any new markets CardFlight opts to pursue.

• Serve as a vital partner to the CEO and executive team in long-term strategic planning and resource allocation decisions.

• Manage the revenue P&L, with responsibility for achieving annual and quarterly revenue objectives.

• Build and oversee a top-tier RevOps function, encompassing pipeline management, forecasting, CRM maintenance, and cross-functional reporting.

• Drive pricing strategies and optimizations across product lines and channels.

• Ensure seamless coordination and handoffs among marketing, sales, and customer success, with clear metrics and accountability at every stage of the revenue funnel.

• Lead, nurture, and develop a team of approximately 15 across channel sales, direct sales, and marketing.

⛳️ Requirements

• Over 10 years of experience in executive GTM management within payments businesses.

• Extensive knowledge of the payments industry, particularly with the merchant acquirer and ISO distribution channels.

• Well-acquainted with a high-velocity, low ACV GTM approach that targets SMBs.

• Proven success in leading and expanding revenue functions at a private/growth equity-backed, growth-stage technology firm.

• Demonstrable history of owning a P&L and achieving consistent, measurable, and efficient revenue growth.

• Strong grasp of modern GTM best practices, including demand generation, performance marketing, channel sales, and direct sales approaches.

• Exceptional leadership and team development skills; experience managing and scaling teams of 10 or more.

• A process-oriented and entrepreneurial leader who thrives on data-driven decisions that enable predicting outcomes, accurate forecasting, and supporting investment decisions prior to revenue realization.

• Ability to operate both strategically and tactically — establishing long-term vision while actively engaging in execution.

• Familiarity with RevOps tools and CRM platforms (e.g., Salesforce, HubSpot), along with data-driven pipeline management.

• Comfortable acting as a change agent with the capacity to deconstruct and rebuild as necessary.

• Previous experience evaluating and entering new markets or distribution channels, including ISV partnerships or vertical software.

• Background in pricing strategy and monetization optimization.

• Experience in building referral and affiliate partnership programs.

🏝️ Benefits

• Competitive compensation package that includes a salary, performance-based bonus, and equity.