Content Writer, SEO Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Produce high-quality, engaging, and SEO-optimized content for various platforms including websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.

• Conduct research and write content focused on pertinent industry trends, technology subjects, customer challenges, and target keywords.

• Create content that is in harmony with the company's brand voice, marketing strategy, and business goals.

• Develop clear technical content that elucidates software, products, features, technologies, and intricate technical concepts.

• Transform existing content into diverse formats to enhance reach and effectiveness.

• Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and produce precise content.

• Review and edit content to ensure accuracy, clarity, consistency, proper grammar, and tone.

• Conduct keyword research to identify content opportunities based on search intent, competition, and business priorities.

• Optimize website pages, blogs, and other content for search engines while ensuring an excellent user experience.

• Apply on-page SEO best practices, which include title tags, meta descriptions, headings, internal linking, keyword placement, and content structure.

• Spot opportunities to enhance existing content and boost organic rankings and traffic.

• Monitor organic search performance and provide data-driven recommendations.

• Keep abreast of Google algorithm updates, SEO trends, and new content marketing methodologies.

• Collaborate with the web/development team on SEO-related technical and content requirements.

• Measure KPIs such as organic traffic, keyword rankings, qualified organic leads, engagement, conversions, published content, impressions, and clicks.

⛳️ Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related discipline.

• 2–4 years of experience in content writing, SEO, content marketing, or a related position.

• Exceptional written and verbal communication abilities.

• Comprehensive understanding of SEO principles and on-page optimization.

• Experience in conducting keyword research and utilizing SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or equivalent platforms.

• Strong research and analytical capabilities.

• Ability to write for various audiences, formats, and stages of the buyer journey.

• Excellent proofreading and editing skills with meticulous attention to detail.

• Capability to comprehend and articulate technical or complex topics clearly.

• Strong time-management and organizational skills with the capacity to handle multiple content projects at once.

• Experience in a B2B, SaaS, technology, or software environment.

• Experience in crafting technical or technology-centered content.

• Knowledge of content marketing and lead-generation strategies.

• Basic familiarity with technical SEO.

• Experience with WordPress or other CMS platforms.

• Awareness of AI-assisted content and research tools while upholding high standards for originality, accuracy, and quality.

• Experience with link-building or off-page SEO strategies.

🏝️ Benefits

• Competitive salary, structured according to Indian working hours.

• Extensive training and mentorship programs aimed at skill and knowledge enhancement.

• Opportunities for career growth and professional development.

• Experience working with a diverse, global team in a remote work environment.