Content Strategist – Showrunner

This is a fully remote position, open to applicants in Serbia.

📋 Description

• You will be the key individual who transforms our exclusive data and the Founder’s expertise into a consistent flow of impactful content for LinkedIn and YouTube.

• You will be responsible for the editorial strategy, creating recurring content formats, writing or ghostwriting posts, scripting videos, and overseeing the creative team responsible for producing all content.

• As a showrunner, you will embody a blend of strategist, editor-in-chief, and brand architect. You will collaborate closely with the Founder to extract insights and craft them into content that captures attention.

• You will create and manage the editorial calendar for both LinkedIn and YouTube, developing ongoing series and formats (such as myth-busting posts, website teardowns, and data-driven trend articles) that build momentum over time. You will determine what content is published, when, and in which format.

• You will conduct biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and narratives stemming from client engagements.

• Your role involves transforming that raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs.

• You will either write or oversee the writing of 4–5 LinkedIn posts each week in the Founder’s voice, along with scripts for 1–2 YouTube videos.

• You will monitor the performance of various formats and platforms, utilizing engagement data, follower growth, and pipeline attribution to focus on successful formats while eliminating those that underperform.

⛳️ Requirements

• Experience in building founder-led brands. You’ve cultivated an audience around an individual rather than just a logo. You recognize that the founder’s voice, personality, and expertise define the brand, and you know how to present that effectively for LinkedIn and YouTube.

• Outstanding writing skills. You create compelling hooks that grab attention. You can simplify complex A/B testing insights into accessible, engaging, and shareable content. You are adept at crafting punchy LinkedIn posts as well as longer YouTube scripts.

• Strategic mindset. You view content as a tool for positioning rather than merely a publishing calendar. You understand how individual posts contribute to a broader brand narrative and can explain why certain formats align better with the strategy.

• Proficient with platforms. You have a thorough understanding of how LinkedIn and YouTube operate, including algorithms, formats, and engagement patterns. You know what performs well on each platform and why, and you stay updated as changes occur.

• Comfortable with data. While you don’t need to be a data scientist, you should feel at ease working with testing data, conversion metrics, and statistical concepts. Our content is grounded in proprietary data, and you need to be able to interpret it in order to tell compelling stories.

• Intelligent and proactive. You learn quickly, take initiative, and don’t wait for instructions. When challenges arise, you diagnose and resolve them. You are the type of individual who brings solutions instead of questions.

• Nice to Have:

• Experience creating content for B2B or SaaS audiences, particularly those that are technical or data-driven.

• Familiarity with A/B testing or conversion rate optimization. You understand what a p-value is and why someone would test a headline. This is not mandatory—we’re willing to teach you.

• Proven history of audience growth. You can reference a LinkedIn profile, YouTube channel, or newsletter that you have helped expand from small to significant.

• Awareness of video production. You don’t need to shoot or edit videos, but an understanding of what constitutes an effective thumbnail, a strong cold open, and an engaging video structure will enhance your effectiveness.

🏝️ Benefits

• **Growth path.** We are committed to investing in the development of our team and primarily promote from within. Success in this role can lead to the opportunity to build and lead an entire content and brand team.

• **Proprietary data access.** You will have the chance to work with the largest A/B testing dataset in the industry—comprising hundreds of thousands of tests. This provides unique content raw material that is unmatched.

• **In-demand skills.** You will work alongside one of the most experienced experimentation teams globally, gaining insights into how data, psychology, and creativity intersect.

• **Time to recharge.** Enjoy 20 days of paid vacation along with public holidays.