Content Strategist

📋 Description

• Create a messaging architecture and content system tailored for sales enablement.

• Provide training to the sales team on new messaging and document operational processes.

• Develop messaging tracks that are specific to different personas and verticals.

• Update the sales deck and establish a comprehensive sales enablement library.

• Define a brand voice guide and content pillars, along with a structured content calendar.

• Execute an SEO strategy that includes keyword optimization and long-form content development.

• Formulate a LinkedIn strategy to enhance awareness among targeted audiences.

• Deliver a training program on messaging specifically for the sales team.

• Supply a documented handoff package for system maintenance after the engagement concludes.

⛳️ Requirements

• 5–8+ years of experience in B2B content strategy, brand strategy, or product marketing, preferably with a high-consideration, multi-stakeholder product.

• Proven ability to unify messaging from diverse sources such as call recordings, CRM data, competitive analysis, and customer interviews.

• Experience in creating sales enablement materials that significantly enhance how representatives position and close deals.

• Strong foundation in SEO, including keyword research, content architecture, and the ability to link organic strategies to pipeline contributions.

• Practical experience with agentic or AI-assisted content workflows, utilizing tools like Claude or GPT to scale production while maintaining quality and accuracy.

• Ability to convert complex technical products into buyer-friendly language that emphasizes outcomes instead of features.

• Experience in training or coaching sales teams on messaging, with the capacity to evaluate conversation quality through call recordings.

• Proven experience in developing LinkedIn content strategies that demonstrate B2B audience growth.

• Established as an independent contractor or consultancy, capable of invoicing as a sole proprietor or business entity.

🏝️ Benefits

• Status as an independent contractor (1099).

• Flexibility to determine your own hours, tools, and methods.

• No employee benefits, paid time off, equity, or payroll taxes withheld.