Content Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Conduct research and assist in the formulation of content marketing strategies.

• Perform continuous keyword research, including the discovery and expansion of keyword opportunities.

• Enhance copy and landing pages for search engine optimization (SEO).

• Research and apply content recommendations to achieve organic SEO success.

• Create and repurpose high-quality, valuable content to attract, inform, and engage the target audience.

• Write and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emails.

• Ensure that all content is optimized for search engines.

• Collaborate with the visual design team to ensure content creation is in line with visual elements.

• Promote and curate content across social media platforms.

• Manage and leverage core marketing technologies and platforms.

⛳️ Requirements

• Highly motivated and disciplined self-starter with exceptional oral and written communication skills.

• Proven experience in content marketing or copywriting.

• Bachelor’s degree in Marketing, Advertising, Journalism, PR, or Communications.

• Demonstrated ability to create content in various formats.

• Experience collaborating with other marketers in a team setting.

• Familiarity with SEO practices.

• Understanding of SEM as it pertains to PPC campaigns.

• Process-oriented mindset.

• Proficiency in Google AdWords strategy and administration is preferred but not mandatory.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible work environment.

• Comprehensive health and wellness benefits.

• Collaborative and dynamic team culture.