Content Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create content that fosters pipeline growth and enhances brand visibility, aiding Tines in generating interest, establishing trust, and cultivating connections with our primary audiences in security and IT.

• Oversee the production of long-form materials, such as guides and industry reports.

• Develop content for paid advertising initiatives in collaboration with media and publishing partners.

• Advance Tines' organic social media strategy (mainly on LinkedIn), experimenting with innovative formats and launching social-native campaigns.

• Produce short-form video content for social media, both original and adapted from existing materials.

• Play a pivotal role in constructing and expanding Tines' creator-led content strategy, assisting internal experts, community members, and external partners in content creation and sharing.

• Identify high-value moments from webinars, events, and existing content, transforming them into new formats: blogs, short videos, social campaigns, etc.

• Supervise freelancers and external contributors to maintain quality while scaling output.

• Develop efficient content workflows to enhance production without compromising quality.

• Provide editorial guidance for content generated by internal teams and external agencies, ensuring alignment with Tines’ voice and evolving narratives.

• Conduct interviews with customers and subject matter experts to gather compelling stories and insights, contributing to case study development.

• Simplify technical subjects into engaging and clear narratives.

• Collaborate with the Brand team to create impactful visual materials and maintain consistency across social and content initiatives.

• Work alongside the Demand Generation team to collect content performance feedback and adapt swiftly.

• Effectively prioritize tasks across ongoing programs, individual campaigns, and product launches.

⛳️ Requirements

• 5-8 years of experience in content marketing, editorial, journalism, social media, or related fields, preferably in B2B SaaS or enterprise technology.

• Demonstrated experience managing content programs and social media strategies from start to finish.

• Exceptional writing and editing abilities, with a portfolio showcasing engaging hooks, clear storytelling, and a strong brand voice.

• A strong enthusiasm for social media, evidenced by an understanding of effective strategies on LinkedIn, and a proactive approach to evolving formats as algorithms change.

• Proven success in repurposing content across different channels and formats.

• Experience overseeing freelancers, agencies, or external contributors.

• Familiarity with AI tools to enhance content production, along with a creative approach to their application while maintaining a human touch in all published material.

• Proficient in editing short-form video content for social media platforms.

• Understanding of AEO and SEO best practices.

• Data-driven and flexible, utilizing performance insights to make quick adjustments.

• Enthusiastic about the prospect of both developing and managing impactful content programs.

• Knowledge of cybersecurity, IT, or technical audiences is a plus, but not essential.

🏝️ Benefits

• Competitive salary and performance incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• A collaborative and innovative work environment.