Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft and enhance our website content to maintain a cohesive, empathetic, and human brand voice that fosters trust with our audience.

• Integrate strategic keywords and adhere to SEO best practices in web copy while preserving readability and brand integrity.

• Oversee the comprehensive execution of email campaigns, encompassing template creation, list management, and distribution.

• Leverage Pardot (or comparable tools) to segment audiences based on behavior, industry, and persona, ensuring highly personalized one-on-one communication at scale.

• Create automated drip campaigns that nurture prospects through the sales funnel with targeted messaging tailored to specific personas.

⛳️ Requirements

• A minimum of 4 years of professional copywriting experience, accompanied by a portfolio demonstrating the ability to simplify complex subjects and make them relatable.

• Established experience with Pardot, HubSpot, or Marketo.

• Knowledge of how to balance keyword usage with high-quality, engaging writing.

• Experience in creating content for various buyer personas and aligning it with different stages of the customer journey.

🏝️ Benefits

• Comprehensive health and wellness plans

• 401(k) with a Nielsen company match

• Generous paid time off policy

• Additional benefits may include a company-provided vehicle and/or potential for discretionary incentive or bonus eligibility