Content Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the content strategy and editorial calendar, ensuring alignment with brand visibility (SEO/AEO), product offerings, and pipeline priorities.

• Produce high-quality, technically accurate top-of-funnel content across various formats, such as blog posts, data reports, guides, and more.

• Keep abreast of the latest developments from cloud and AI providers and the broader market to identify relevant topics for in-depth coverage, particularly in cost optimization.

• Cultivate a deep understanding of Vantage's product value and the essential technical concepts for our audience, translating these into clear and engaging narratives.

• Enhance organic visibility and capture high-intent topics through effective SEO and AEO strategies; refine copy, topics, and publishing formats to attract high-quality, converting traffic.

• Assist marketing efforts by providing content for campaigns, events, product launches, and partnerships.

• Collaborate with our design team to convey our story in an engaging visual manner.

• Optimize content performance by refreshing and scaling top-performing assets.

• Manage Vantage's social media presence and voice.

• Provide support for communications and public relations initiatives as required.

⛳️ Requirements

• Minimum of 5 years’ experience in B2B content marketing or journalism, preferably focused on technical products and/or targeting technical audiences.

• Outstanding writing and editing skills with a portfolio showcasing technically credible content that has made a measurable impact.

• Solid understanding of SEO/AEO principles and strategies for attracting high-intent organic traffic.

• Proven experience in developing content strategies and editorial calendars that align with business objectives.

• Ability to rapidly grasp technical products and simplify complex information for clarity.

• Metrics-driven and analytical with a passion for assessing progress and iterating based on data insights.

• Strong sense of initiative and entrepreneurial spirit; eager to contribute to growth.

• Experience in balancing strategic vision with hands-on execution to achieve measurable results in a fast-paced, high-growth environment.

• A kind individual.

🏝️ Benefits

• Equity

• 401(k) plan

• Medical, dental, and vision benefits

• Education stipends