Content Marketing Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Act as the editor and publisher for content within the financial services sector, aimed at business and technology leaders in global financial institutions.

• Establish essential content assets and define team roles for writing, editing, and publishing tasks.

• Collaborate with subject matter experts, marketing teams, and digital leads to create an editorial calendar that aligns with business goals.

• Build and oversee a network of writers specializing in banking, capital markets, insurance, and asset management.

• Manage a content operations manager and designers while actively participating in content creation and editing processes.

• Create and uphold an annual editorial plan and thematic content calendar that aligns with strategic objectives.

• Ensure that all content maintains a consistent tone, voice, and brand alignment.

• Evaluate content performance and optimize messaging to enhance engagement and impact.

• Facilitate the localization of global content in accordance with regional and country marketing initiatives.

• Work collaboratively across functions to implement the broader content marketing strategy.

• Utilize both traditional and digital content formats to improve audience engagement and the effectiveness of communication.

⛳️ Requirements

• Over 10 years of experience in editorial, communications, or content marketing roles with increasing levels of responsibility.

• Strong expertise in content marketing, showcasing the ability to engage business audiences through strategic storytelling.

• Proven experience working closely with subject matter experts from the initial concept phase to final publication.

• Capacity to balance strategic thinking with practical execution in a dynamic environment.

• Excellent communication, presentation, organizational, and leadership abilities.

• Demonstrated skill in crafting compelling narratives, campaigns, and content that emphasize trends, outcomes, and client success stories.

• Collaborative mindset with experience in cross-functional and global teams.

• Strong interpersonal abilities with a proactive, relationship-focused approach to stakeholder engagement.

• Global perspective with a focus on action and continuous improvement.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continuing education.

• Flexible work arrangements to promote work-life balance.

• Competitive salary and performance-based bonuses.