Content Marketing Lead

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Act as the editor and publisher for content in the financial services sector, aimed at business and technology leaders within global financial institutions.

• Identify essential content assets and define team responsibilities for writing, editing, and publishing.

• Collaborate with subject matter experts, marketing teams, and digital leads to create an editorial calendar that aligns with business goals.

• Establish and oversee a network of writers specializing in banking, capital markets, insurance, and asset management.

• Manage a content operations manager and designers while actively participating in content creation and editing.

• Create and sustain an annual editorial plan and thematic content calendar that aligns with strategic objectives.

• Ensure all content outputs maintain a consistent tone, voice, and brand alignment.

• Evaluate content performance and enhance messaging to boost engagement and impact.

• Assist in the localization of global content to support regional and country marketing initiatives.

• Work collaboratively across functions to implement the comprehensive content marketing strategy.

• Utilize both traditional and digital content formats to improve audience engagement and communication efficacy.

⛳️ Requirements

• A minimum of 10 years of experience in editorial, communications, or content marketing positions with increasing responsibility.

• A solid foundation in content marketing with a proven track record of engaging business audiences through strategic storytelling.

• Experience collaborating directly with subject matter experts from the initial concept stage through to final publication.

• Capability to blend strategic thinking with practical execution in a dynamic environment.

• Excellent communication, presentation, organizational, and leadership abilities.

• Demonstrated proficiency in crafting compelling narratives, campaigns, and content that showcase trends, outcomes, and client success stories.

• A collaborative mindset with experience in cross-functional and global team settings.

• Strong interpersonal skills and a proactive, relationship-focused approach to stakeholder engagement.

• A global perspective with an inclination towards action and continuous improvement.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and growth.

• Flexible work arrangements to promote work-life balance.