Content Manager, TikTok

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee TikTok content strategies that align with brand objectives, target demographics, and growth aspirations.

• Create and manage content calendars, publishing schedules, and campaign plans effectively.

• Conduct research on trending formats, sounds, hashtags, creators, and emerging content opportunities.

• Generate creative concepts, content series, and video ideas customized for each brand.

• Identify opportunities for enhancing organic reach, audience engagement, and follower growth.

• Collaborate with Content Creators, Video Editors, Copywriters, and Creative Strategists to create TikTok videos.

• Prepare creative briefs, scripts, references, and production guidelines.

• Coordinate production efforts to ensure timely delivery of videos.

• Review videos for quality, accuracy, and brand consistency while providing constructive feedback.

• Manage daily TikTok publishing across designated brand accounts.

• Write captions, select hashtags, and optimize posts for discoverability.

• Monitor comments, audience interactions, and trending conversations.

• Ensure a consistent brand voice is maintained.

• Track views, watch time, retention, engagement rates, follower growth, and conversions.

• Identify high-performing content and replicate successful formats.

• Analyze underperforming videos and suggest improvements to hooks, pacing, storytelling, and execution.

• Prepare performance reports containing insights, trends, and opportunities.

• Refine content strategies based on performance data.

• Stay updated on TikTok trends, algorithm changes, platform features, and audience behavior.

• Research competitors and successful creators for benchmarking.

• Experiment with new formats, storytelling techniques, and creative methodologies.

• Translate emerging trends into relevant content opportunities for brands.

⛳️ Requirements

• 1–3 years of experience in TikTok content management, social media management, content strategy, or digital marketing.

• Proven track record of managing TikTok accounts and creating content that fosters meaningful engagement and audience growth.

• Experience with direct-to-consumer (DTC), eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred.

• A portfolio or examples of managed TikTok accounts and their performance results is required.

• Comprehensive understanding of TikTok culture, trends, algorithms, and content formats.

• Ability to identify engaging hooks, compelling storytelling techniques, and innovative concepts.

• Comfortable generating ideas for organic content and performance-driven advertising.

• Experience utilizing TikTok Analytics and social media management tools.

• Strong grasp of content performance metrics and translating insights into actionable strategies.

• Comfortable testing creative approaches and making data-driven decisions based on performance.

• Excellent project management skills, capable of handling multiple accounts, content calendars, and production deadlines.

• Strong communication abilities and experience collaborating with creators, editors, and cross-functional teams.

• Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus.

• Ability to thrive in a fast-paced environment, adapt to shifting priorities, and take ownership of projects.

🏝️ Benefits

• Collaborate with top lifestyle, beauty, fashion, wellness, and DTC brands.

• Enjoy creative ownership over content strategies, original concepts, and innovative formats.

• Access career growth opportunities in social media strategy, creative production, influencer marketing, and performance advertising.

• Opportunities for advancement into senior content and creative leadership positions.

• Work in a collaborative creative environment alongside Content Creators, Video Editors, Creative Strategists, and marketing professionals.

• Be part of a culture of innovation that encourages experimentation and fresh ideas.

• Join an equal opportunity workplace that values diverse perspectives, experiences, and ideas.