Content Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Demand Generation team to create and implement a comprehensive content marketing strategy that aligns with RL's overarching demand generation objectives.

• Partner with the Content Team to oversee a content calendar, ensuring the timely and consistent delivery of high-quality content aimed at achieving demand generation targets across various channels, including webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media.

• Act as a bridge between product marketing and demand generation to ensure that content is strategically aligned with campaign themes and company priorities.

• Collaborate with RL's SEO/AEO team to develop, optimize, and enhance content in line with strategies designed to boost organic traffic and improve SERP rankings.

• Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group).

• Create and curate content for social media platforms while engaging with the community. Work with RL's Creative team to implement social media campaigns, including scheduling posts.

• Monitor the performance metrics of demand generation content and utilize data insights to refine content strategy and drive improvements.

• Work alongside cross-functional teams to ensure alignment in brand consistency and messaging.

• Keep abreast of industry trends, best practices, and emerging techniques in content marketing.

• Perform other duties as required.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, or a related field.

• 3-6 years of experience in content marketing within B2B SaaS or technology sectors.

• Demonstrated success in developing and executing effective content marketing strategies.

• Strong writing and editing abilities, with a talent for creating engaging and persuasive content.

• Experience utilizing AI tools such as Jasper, ChatGPT, Anthropic Claude, and Google Gemini for automating and facilitating content creation.

• Familiarity with SEO optimization and experience using SEO tools.

• Knowledge of social media platforms along with experience in creating and managing social media content.

• Understanding of marketing analytics and the capacity to interpret data to enhance content strategy.

• Exceptional project management and organizational capabilities, with the ability to prioritize tasks and meet deadlines.

• Ability to work collaboratively and cross-functionally in a dynamic, fast-paced environment.

• Experience in the cybersecurity field is a plus.

• Familiarity with marketing automation and CRM platforms is a plus.

🏝️ Benefits

• Base Salary: $119,000 – $129,000 plus performance-based bonus or commission (depending on the role), a comprehensive Total Rewards package, and equity to share in the success you help create.

• 401(k) plan with both Traditional and Roth options to support your long-term financial objectives.

• Flexible Spending Accounts (Health Care & Dependent Care) to maximize tax savings.

• Exceptional medical coverage, with ReversingLabs covering nearly 90% of premiums across all coverage tiers, significantly lowering out-of-pocket expenses.

• Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, offering an additional layer of financial protection and peace of mind.

• 100% employer-paid dental, vision, disability, and life insurance.

• Voluntary benefits, including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection.

• Pet insurance: because family comes in many forms 🐾.

• Complimentary Calm app membership to promote mindfulness, focus, and improved sleep.

• Flexible PTO: take the time you need to recharge and prioritize what matters most.

• Quarterly Wellness Weekends: company-wide 3-day breaks incorporated into the year for genuine rest and rejuvenation.

• Remote work stipend to help cover internet and cell phone expenses.

• Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization that you are passionate about.

• Continuous learning and development with full access to Udemy Business.

• Clear pathways for advancement, internal mobility, and ongoing career development.

• A collaborative, innovative, and remote-first environment where your contributions make a tangible impact.

• ReversingLabs is honored to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories, reflecting our commitment to fostering a workplace where individuals feel valued, supported, and empowered to grow.