Content Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop a structured method for identifying topics and thought leaders, both internal and external, to provide solution-focused content and experiences for our Ideal Customer Profile (ICP).

• Set objectives and systems for our thought leaders to engage with the appropriate communities at optimal times.

• Oversee thought leaders in relation to their engagement objectives and eliminate obstacles to enhance their involvement.

• Create and guide the development of content that is optimized for SEO and AI Search.

• Take responsibility for achieving a monthly target of leads and engagements generated through content.

• Collaborate closely with the Performance Marketing team to actualize the content strategy and link it to demand generation outcomes.

• Coordinate with our Events team and Enterprise Sales team to align thought leaders with external speaking opportunities, including events, peer groups, and customer interactions.

• Identify and prioritize speaking and community opportunities that will significantly impact the brand and pipeline.

• Monitor and report on content performance relative to lead generation, engagement, and SEO/AI Search visibility objectives.

• Utilize performance data and qualitative insights to continually enhance topics, formats, and channels.

• Ensure a documented thought leadership and content strategy is established and embraced by both internal and external contributors.

• Achieve a 2x+ increase in SEO traffic and leads generated from content.

• Increase thought leaders' LinkedIn followers by 1k each.

• Maintain a consistent monthly content schedule that meets established lead and engagement targets.

⛳️ Requirements

• 5+ years of experience in B2B content marketing, including managing a thought leadership initiative.

• Demonstrated success in producing SEO- and AI-Search-optimized content that yields measurable leads and engagement.

• Background in a data & analytics, SaaS, or technology company, preferably catering to both SMB and enterprise audiences.

• Proficient in coaching and empowering executives or subject-matter experts to effectively present themselves as thought leaders.

• Comfortable utilizing data to prioritize topics, formats, and channels.

• Strong writing and editing abilities paired with excellent project management skills.

• Experience collaborating closely with Performance Marketing, Events, and Sales teams to align content with pipeline objectives.

🏝️ Benefits

• Opportunity to work with a dynamic team in a fast-paced environment.

• Access to professional development and growth opportunities.

• Flexible work arrangements.

• Competitive salary and comprehensive benefits package.