Content Creator

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee high-quality content across various campaigns, channels, and customer interactions.

• Write, edit, and refine messaging for campaign concepts, digital assets, event materials, video scripts, social media content, presentations, sales enablement, and internal communications.

• Transform complex healthcare solutions into clear, engaging, and audience-specific content.

• Create narratives that convey customer value derived from intricate healthcare technologies.

• Collaborate with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to formulate integrated campaign strategies.

• Direct content architecture throughout the customer journey, from awareness to advocacy.

• Ensure messaging aligns with customer insights, business priorities, clinical relevance, brand voice, and compliance standards.

• Set creative standards and implement review processes.

• Offer creative direction and mentorship to designers, copywriters, agencies, and production teams.

• Conduct creative reviews and ensure consistency across global campaigns.

• Serve as a trusted creative partner to business stakeholders.

• Keep abreast of healthcare marketing trends, emerging technologies, and best practices in creativity.

• Introduce innovative methods for storytelling, content creation, and customer engagement.

• Assess creative performance and suggest enhancements based on analytics and customer feedback.

• Promote experimentation, curiosity, and innovation within the team.

• Report directly to the Head of Creative & Storytelling.

⛳️ Requirements

• 6–8+ years of experience in creative leadership, content development, or integrated marketing.

• Proven track record of leading enterprise-level creative campaigns.

• Outstanding storytelling, messaging, and creative direction abilities.

• Strong grasp of digital marketing, branding, customer experience, and campaign development.

• Excellent presentation and executive communication skills.

• Ability to influence across matrixed organizations without direct authority.

• Preferred: experience in healthcare, medical technology, pharmaceutical, or life sciences sectors.

• Preferred: background within an internal creative agency or integrated marketing organization.

• Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.

• Understanding of healthcare regulatory and compliance requirements.

• Must be legally authorized to work in the United States.

• GE HealthCare will not sponsor employment visas for this position.

• Successful completion of a drug screening may be required.

• Some customer vaccination mandates may apply to specific employees.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Paid time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life insurance.

• Disability insurance.

• Accident insurance.

• Tuition reimbursement.

• Opportunities for professional development.

• Engaging and challenging career paths.

• Competitive compensation package.

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).