Communications & Outreach Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute targeted SMS and email communication strategies that promote membership expansion, retention, promotional activities, operational messaging, and community involvement.

• Assess campaign goals and establish suitable messaging frameworks, audience segmentation, timing for delivery, and utilization of communication channels.

• Tailor corporate and regional marketing strategies into communications tailored to specific locations, ensuring alignment with brand standards and local market demands.

• Work alongside marketing leadership and operational teams to pinpoint communication priorities and explore campaign opportunities.

• Suggest communication strategies based on audience engagement analytics, campaign results, and overall business goals.

• Compose and disseminate press releases regarding new club openings, leadership appointments, awards, and other significant company achievements across all Fit Fusion markets.

• Investigate and maintain an up-to-date understanding of the media landscape, local business environment, and community priorities in each market where Fit Fusion operates, to shape outreach strategies.

• Create and manage organized media pitch lists that highlight relevant journalists, outlets, and reporters focused on fitness, business, and local community news.

• Oversee the creation, formatting, scheduling, and distribution of multi-location SMS and email campaigns.

• Track and evaluate campaign performance metrics, identifying areas for enhancing engagement, conversion rates, and clarity of messaging.

⛳️ Requirements

• A minimum of 2 years of experience in managing marketing communications, email marketing, digital messaging campaigns, or similar marketing endeavors is preferred.

• Proven experience in developing and optimizing communication campaigns across various audience segments.

• Deep understanding of digital communication strategies and best practices for audience engagement.

• Capability to analyze campaign performance data and convert insights into enhancements for communication efforts.

• Strong skills in written communication, editing, and message development.

• Familiarity with email marketing platforms, SMS marketing systems, or marketing automation tools is preferred.

• Excellent organizational and project management skills.

• Proficient in Microsoft Office and Google Workspace.

• Ability to independently manage multiple communication initiatives and meet deadlines.

• Comfortable working remotely and collaborating across different departments.

🏝️ Benefits

• Paid time off

• Paid holidays

• Health insurance

• Dental insurance

• Vision insurance

• Peak Results membership

• Employee discounts