Commercial Operations Platform Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• The Bikeleasing Group stands as one of Germany's premier employer-benefit and mobility solutions providers.

• In this role, you will serve as a key player bridging Sales, Sales Operations, Marketing, Product, Tech, and our CRM platform.

• You will lead the transition to a comprehensive HubSpot system for Bikeleasing, Probonio, and potentially other group divisions, ensuring a smooth migration from the current Microsoft Dynamics setup.

• You will manage the entire project lifecycle for the HubSpot migration across the group — from defining the scope and timeline to overseeing budget and release cycles.

• Acting as the main connection point among Sales, Marketing, Sales Operations, Product, Tech, Controlling, and BI, you will articulate requirements, synchronize stakeholders, and create a shared understanding around leads, deals, and pipelines.

• You will be responsible for our HubSpot platform, focusing on data integrity, process uniformity, and continuous development across all brands.

• It will be your duty to ensure seamless interaction with the existing Dynamics system during the transition period.

• You will standardize leads, contacts, companies, deals, and pipelines across brands with defined governance, while promoting lead nurturing, deal-stage automations, and lifecycle campaigns throughout the sales funnel.

• You will establish a comprehensive KPI, funnel, and reporting framework at the organizational, team, and individual levels, ensuring that marketing and sales automations are effective.

• You will extend the roadmap and implementation to additional group units, while developing training programs and tracking adoption for the Sales and Marketing teams.

⛳️ Requirements

• Several years of experience in a senior position at the intersection of Sales/Marketing Operations and CRM, such as a CRM Manager, Revenue Operations Lead, or Head of Marketing/Sales Operations.

• Experience in implementing, migrating, or significantly developing a HubSpot instance with multiple entities in a key role, preferably within a growing B2B organization.

• Proven ability to lead complex, cross-functional projects, including managing external agencies or implementation partners.

• Exceptional communication and stakeholder management skills, enabling you to facilitate dialogue between Marketing, Sales, Ops, and Tech while driving decisions to fruition.

• A robust understanding of data models and automation logic, allowing you to collaborate effectively with agencies and technical teams.

• Extensive knowledge of B2B sales and marketing processes — encompassing lead management, funnel logic, pipeline control, and lifecycle campaigns — with a focus on making sales performance visible and manageable through KPIs and data.

• Leadership experience with either functional or disciplinary responsibilities, where you develop talent, establish clear objectives, and guide teams via KPIs, working in a structured, decisive, hands-on manner while building governance without becoming overly process-focused.

• Fluency in German and English (both at C1 level) completes your profile.

🏝️ Benefits

• Through Probonio, you will receive a monthly €50 voucher of your choice, plus an additional €60 annually for your birthday.

• In addition to attractive insurance rates for the company pension scheme, you will also gain from capital-forming benefits (employer savings contributions).

• You have the opportunity to lease up to two bicycles or e-bikes (pedelecs) as part of your employment.

• Expect maximum flexibility with our modern flexitime model and workation policy.

• We foster genuine collaboration: open communication, honest feedback, and teamwork on equal terms.