CMO, Web3

📋 Description

• Create and implement go-to-market (GTM) strategies that align the interests of developers, validators, and end-users to enhance total value locked (TVL) and on-chain engagement.

• Position the protocol as the "de facto" standard within its domain (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by converting technical concepts into compelling narratives for both institutional and retail audiences.

• Shift the marketing focus from "audience development" to "ecosystem governance," enabling the DAO and community contributors to serve as decentralized brand advocates.

• Leverage on-chain analytics and wallet behavior data to assess marketing return on investment (ROI), progressing beyond mere clicks and impressions to evaluate active addresses, retention rates, and protocol engagement.

⛳️ Requirements

• Demonstrated experience (7+ years) in a high-growth technology environment, with a minimum of 3+ years specifically overseeing marketing for a Layer 1/Layer 2, DeFi protocol, or prominent blockchain ecosystem.

• Proven track record of scaling a developer ecosystem or "Chain" environment, including experience with grant initiatives, hackathons, and incentive structures.

• Strong technical understanding of EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics; capable of engaging in high-level strategic discussions with CTOs and Lead Architects.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.