Channel Partner Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement the global partner marketing strategy and calendar in collaboration with the Campaign Director.

• Create regional partner marketing plans with Channel Directors, CAMs, and BDRs across the US, EMEA, and APAC.

• Design and execute co-marketing initiatives, including joint campaigns, webinars, content creation, events, and Market Development Fund activities.

• Develop partner acquisition and recruitment campaigns to attract, engage, and onboard new partners.

• Produce partner enablement and “campaign-in-a-box” materials, such as messaging, content, and toolkits.

• Oversee the partner marketing/MDF budget, monitor expenditures, and report on ROI as well as partner-sourced or partner-influenced pipeline.

• Take responsibility for performance reporting on leads, opportunities, and engagement by partner, partner type, and region.

• Collaborate with Product Marketing, Demand Generation, and Events teams on campaigns and product launches.

• Assist with partner events, summits, and advisory councils.

• Manage communications directed at partners, including newsletters, partner portal content, and campaign calendars.

⛳️ Requirements

• A minimum of 5 years of experience in channel, partner, or alliance marketing, preferably within B2B SaaS, cybersecurity, or enterprise IT software.

• Proven history of developing marketing programs that produce measurable partner-sourced or partner-influenced pipeline.

• Experience collaborating with distributed partners such as resellers, MSPs, or alliance partners across various regions, including the US, EMEA, and/or APAC.

• Strong stakeholder management capabilities and the ability to work cross-functionally across different time zones.

• Excellent project and budget management abilities.

• Exceptional written and verbal communication skills, with the capability to create partner-facing content.

• A collaborative, self-motivated approach and comfort in a fast-paced, growing organization.

• Willingness to travel occasionally for partner events, kick-offs, and conferences in the US, EMEA, and APAC.

• Familiarity with PRM or partner marketing platforms such as Impartner, Allbound, or Zift is a plus.

• Knowledge of the Microsoft partner ecosystem is an added advantage.

• Experience marketing to or within the public sector is also a plus.

🏝️ Benefits

• Commitment to equal opportunity employment and nondiscrimination based on protected characteristics.

• Flexible remote work arrangement.

• Opportunities for periodic travel for partner events, kick-offs, and conferences.