Channel Marketing Specialist – Member Engagement

📋 Description

• Take charge of Email & Lifecycle Campaigns

• Design, implement, and enhance email campaigns using HubSpot and/or Customer.io

• Create and oversee automated lifecycle journeys focusing on acquisition, onboarding, and retention

• Implement both one-time campaigns and ongoing nurture flows

• Develop sophisticated audience segmentation strategies to enhance targeting and relevance

• Continuously update messaging based on member behavior, lifecycle stage, and engagement metrics

• Monitor and report on campaign performance metrics such as open rates, CTR, conversion, and engagement

• Conduct A/B testing and leverage data to improve campaign effectiveness

• Assist in forecasting and performance reporting for marketing and leadership teams

• Collaborate with Design and Communications to create cohesive, high-quality member experiences

• Work in partnership with Product and Marketing to synchronize the communications calendar and member interactions

• Suggest and implement innovative campaign concepts, including evergreen and seasonal projects

⛳️ Requirements

• 3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing

• Practical experience with marketing automation platforms (HubSpot, Customer.io, or similar)

• Strong grasp of segmentation, personalization, and customer journey mapping

• Proven experience in analyzing campaign performance and making data-driven choices

• Proficient in running A/B tests and converting results into actionable insights

• Capable of managing multiple campaigns and priorities in a fast-paced environment

• Excellent collaboration skills across Marketing, Product, and Design teams

• Nice to Have: Experience with direct mail or integrating multi-channel campaigns

• Familiarity with healthcare, digital health, or regulated industries

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Flexible PTO

• Work from home options

• Professional development budget

• Support for continuing education