Channel Marketing Manager, GSP

This is a fully remote position, open to applicants in Canada.

📋 Description

• Comprehensive Partner Oversight: Act as the main marketing liaison for Canadian service providers; work together on detailed, customized marketing strategies that include events, digital programs, content development, and co-branded campaigns.

• AI-Driven Demand Generation: Create and implement localized marketing initiatives (such as account-based marketing, regional events, and promotions) to enhance the sales pipeline and generate new revenue.

• Sales Enablement & Activation: Utilize advanced AI sales tools to develop impactful training materials, conduct live solution demonstrations, and oversee sales programs, blitzes, and dealer events that empower partner sales teams.

• Go-To-Market & Product Launches: Spearhead the creation and execution of regional go-to-market strategies for new product launches, features, and localized messaging in both English and Canadian French.

• Customer Advocacy & Content: Partner with collaborators to pinpoint and create compelling customer case studies, testimonials, and targeted sales pitches that boost brand visibility.

• Relationship Management: Cultivate deeply trusted, cross-functional relationships with internal teams and external partner stakeholders, ensuring the smooth delivery of channel programs and operations.

• Marketing ROI Optimization: Set, monitor, and analyze KPIs for all Canadian marketing efforts, leveraging data to maximize ROI and refine future expenditures.

⛳️ Requirements

• Bilingual Proficiency: Native or professional fluency in both English and Canadian French is essential for supporting regional contracts.

• Channel Expertise: A minimum of 2 years of demonstrated experience in channel, partner, or field marketing, preferably in SaaS, UCaaS, telecom, or AI-driven communication solutions.

• Market Knowledge: Profound understanding of the Canadian telecom landscape, operator ecosystems, channel partner dynamics, and regional market competition.

• Presentation Excellence: Strong capability to deliver engaging live solution demonstrations and customize messaging on the spot for specific audience requirements.

• Influence & Collaboration: Outstanding communication and negotiation skills, with a proven track record of establishing credibility with executive-level stakeholders and dealer networks alike.

• Autonomy & Mobility: A proactive self-starter who excels in an independent environment while maintaining alignment with global teams.

• Travel: Willingness to travel up to 40% across Canada to connect with partners and participate in events.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage

• Health care spending account

• Disability and life insurance

• Optional life, AD&D, and spousal insurance

• Group retirement savings plan and deferred profit sharing plan

• Employee Stock Purchase Plan (ESPP)

• Telehealth services and Employee Assistance Program (EAP) with 24/7 counseling sessions

• On-demand digital 1:1 wellness coaching

• Supplemental Business Travel Medical

• Leave entitlements, paid time off, paid sick leave, and paid holidays