Channel Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Collaborate with Product Marketing to modify Solink's messaging, sales presentations, and battle cards for partner utilization.

• Create adaptable templates, playbooks, and co-branded materials specific to various partner categories (resellers, SIs, VARs, Strategic Alliances, ISV Partners).

• Establish and maintain a dynamic library of partner-ready content to assist sales, campaigns, and events.

• Lead the strategy and implementation of collaborative marketing campaigns with high-profile partners.

• Generate monthly newsletters for partners and support a consistent series of webinars.

• Work in tandem with Channel Account Managers on territory-specific field marketing initiatives, campaigns, and partner demonstrations.

• Design and implement a multi-tiered partner certification program (eLearning, virtual workshops, bootcamps).

• Create training modules, videos, and knowledge assessments aimed at enhancing proficiency.

• Monitor certification progress and its correlation to partner performance and generated revenue.

• Facilitate enablement across various teams within Strategic Alliances and ISV Partners (e.g., sales, solutions engineering, marketing, and customer success).

• Collaborate closely with Strategic Alliances and ISV Partners to develop joint go-to-market strategies, messaging, and enablement tailored for their internal teams.

• Oversee and manage Solink's visibility on partner and technology Marketplaces, including listings, content updates, and performance analysis.

• Collect feedback from partners and track engagement to enhance programs continuously.

• Monitor essential metrics such as deal registration, partner-sourced pipeline, and completion of certifications.

• Present quarterly channel marketing reviews to internal stakeholders and leadership.

• Collaborate with Sales, Partner Ops, Marketing Ops, PR/Comms, and Demand Gen to synchronize campaigns and messaging.

• Assist in the Partner Council initiative, encompassing content creation, communication, and action monitoring.

• Highlight partner success stories through case studies, social proof, and awards.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Over 5 years of experience in channel, field, or account-based marketing, ideally within a B2B SaaS context.

• Strong writing and editing skills with experience in producing both long-form and short-form marketing content.

• Experience in planning and executing partner events, webinars, and collaborative campaigns.

• Proficient in marketing analytics and CRM tools (e.g., Salesforce, HubSpot).

• Excellent project management, cross-functional collaboration, and communication skills.

• Experience in developing or scaling a partner enablement or certification program (Nice-to-Have).

• Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program (Nice-to-Have).

• Familiarity with channel ecosystems in retail, QSR, or physical security technology sectors (Nice-to-Have).

🏝️ Benefits

• Fully covered health & dental insurance (no waiting period) along with a $500 health spending account.

• Monthly reimbursement for fitness, wellness, or mental health initiatives.

• Meaningful equity: Every full-time, permanent employee has a share in our growth.

• Growth through merit: Career advancement is based on contributions, initiative, and the ability to elevate performance collectively.

• Open culture: Clear expectations, sincere feedback, and no office politics.

• Social engagement: From So-learns to Solink-o and So-lunches, we maintain connections in enjoyable ways.