Channel Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Create and implement integrated channel marketing strategies that effectively generate demand and enhance pipeline through VARs, distributors, and MSPs.

• Develop and oversee co-marketing initiatives, campaigns, and sales strategies with key partners, ensuring alignment with regional revenue targets and sales objectives.

• Adapt and elevate global campaigns to suit the regional context.

• Establish and nurture trusted relationships with channel partners and internal cross-functional teams.

• Equip partners with co-branded materials, training, and sales enablement resources to expedite sell-through.

• Manage Market Development Funds (MDF) programs, ensuring efficient investment, adherence to compliance, and measurable results.

• Monitor and analyze campaign effectiveness and ROI, providing data-driven recommendations.

• Conduct quarterly marketing evaluations with partner leadership.

• Deliver quarterly business reviews.

• Collaborate with product, digital, and field marketing teams to develop campaign assets, joint messaging, and enablement tools.

⛳️ Requirements

• 7-10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS sector.

• Proven track record of engaging with VARs, distributors, and/or MSPs.

• Demonstrated capability to assess and enhance marketing ROI, possessing strong analytical, budgeting, and reporting proficiencies.

• Practical experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Looker Studio).

• Familiarity with email outreach platforms (such as Apollo, Salesloft, Outreach).

• Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing.

• Excellent project management abilities; capable of handling multiple priorities and deadlines in a dynamic environment.

• Exceptional written and verbal communication skills; able to collaborate effectively across teams and with external partners.

• Self-motivated individual comfortable with experimentation, learning new technologies, and quickly adapting.

• Highly organized, detail-oriented, and proactive in recognizing opportunities and proposing solutions.

• A collaborative team player who builds robust relationships with both internal and external stakeholders.

• Customer- and partner-focused mindset, with a commitment to driving engagement and business impact.

• Comfortable navigating ambiguity and change; adept at shifting priorities swiftly and managing competing demands.

• Committed to ongoing learning, creativity, and making a measurable difference.

• Ideal candidates are proficient in English and one or more additional European languages.

🏝️ Benefits

• Minimal travel (1-2 times per quarter), including cross-border travel for partner meetings, events, and training.