Channel Manager, SEO, AI Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the designated marketing channel strategy, encompassing audience targeting, campaign structure, budget distribution, and performance priorities.

• Establish channel-specific KPIs and performance benchmarks, and monitor results against objectives.

• Develop and maintain the channel roadmap, pinpointing capability enhancements, automation possibilities, and investment optimizations.

• Stay updated on channel advancements, industry best practices, and competitive strategies.

• Provide a channel-specific perspective to the overall enterprise channel mix strategy.

• Construct and refine audience targeting, segmentation, and channel-specific campaign frameworks.

• Formulate campaign governance standards that include eligibility, frequency, quality assurance, and customer experience.

• Collaborate with digital experience teams to enhance post-engagement conversion rates and minimize customer-journey friction.

• Link channel performance to applications, funded accounts, product engagement, retention, and incremental growth.

• Observe channel behavior, audience patterns, competitive landscape, and performance trends.

• Identify and prioritize tactical enhancements that boost efficiency, conversion quality, and business impact.

• Assess campaign structure, budget pacing, and targeting decisions to enhance efficiency, scalability, and growth.

• Manage channel-level performance reporting and convert data into actionable insights for marketing leadership.

• Collaborate with Growth Marketing Enablement to ensure precise tracking, tagging, and conversion measurement.

• Design and implement continuous testing across creative, audience, offer, and format variables.

• Maintain a learning log documenting test results and applying insights to future campaign strategies.

• Work with Creative and Content teams to create channel-optimized assets.

• Partner with Analytics to ensure channel data is collected, reported, and linked to business outcomes.

• Collaborate with Legal and Compliance to ensure channel activities adhere to regulatory standards.

• Undertake special projects and additional responsibilities as needed.

• Ensure compliance with relevant federal, state, and local laws and regulations.

⛳️ Requirements

• Bachelor's degree (4 years or equivalent) in Marketing, Business, Analytics, or a related discipline.

• Over 6 years of experience in performance marketing or digital marketing.

• A minimum of 3 years of hands-on experience managing a specific marketing channel.

• Proven track record of achieving measurable performance improvements in a managed channel with accountability for outcomes.

• Strong analytical capabilities and the ability to convert channel data into optimization strategies and recommendations.

• Experience collaborating cross-functionally with Creative, Analytics, and Technology teams.

• Proficient in managing channel-specific tactics, which include targeting strategy, campaign architecture, performance governance, and optimization initiatives.

• Comprehensive understanding of audience strategy, conversion-driven campaign execution, and performance measurement throughout the customer journey.

• Capability to oversee strategy, execution, and optimization with complete accountability for channel results.

• Skill in developing and implementing structured testing agendas.

• Competence in managing complex campaign operations accurately and consistently.

• Excellent communication skills for presenting channel performance and recommendations to marketing leadership.

• Ability to link audience strategy, campaign execution, and conversion pathways to quantifiable business outcomes.

• Strong governance discipline in targeting, campaign structure, budget management, and quality assurance.

• Ability to foster effective stakeholder relationships and collaborate across departments.

• Capacity to adhere to applicable regulatory requirements and complete necessary compliance training.

• No unusual physical exertion is involved in this role.

• Preferred: experience in the financial services or highly regulated industry.

• Preferred: experience in supporting acquisition, onboarding, engagement, retention, or cross-sell initiatives.

• Preferred: experience in developing structured testing agendas across creative, audience, offer, messaging, and format variables.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• Comprehensive leave program

• Variable incentives, bonuses, commissions, or other awards may be included in total compensation