Category Development Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Leverage syndicated data, account-specific information, and consumer and shopper insights to guide our sales team within various categories.

• Execute essential consumer and shopper research, including identifying business issues and formulating key questions.

• Tackle intricate business challenges by utilizing a variety of data sources and analytical tools.

• Provide continuous trend analysis regarding business performance and its drivers to identify value-creating opportunities and implement corrective actions when necessary.

• Create and present tailored customer presentations incorporating relevant consumer insights, competitive analysis, and recommendations for top-to-top meetings, quarterly business reviews, and category assessments with designated customers.

• Contribute insights into the customer planning process based on an understanding of category trends, shopper behaviors, and competitive factors.

• Deliver analyses on the introduction of new items and their performance evaluations.

• Develop analyses to underscore the effectiveness of merchandising, including display and promotional strategies.

• Maintain regular internal and retailer-specific scorecards and tracking systems.

• Collaborate and engage with senior sales and marketing management colleagues.

⛳️ Requirements

• A bachelor's degree is required.

• A minimum of 3-5 years of experience in a Category Management or Analyst role.

• At least 5 years of experience in the Consumer Packaged Goods (CPG) industry.

• Over 3 years of experience with Spins/Nielsen/Circana data, along with experience in Consumer/Shopper Panel data; familiarity with Shopper Loyalty card data; knowledge of Stratum (84.51), Retail Link, and Partners Online is preferred.

• Demonstrated analytical skills with the capability to effectively integrate diverse streams of information into coherent propositions.

• Understanding of tools and techniques for merchandising and marketing in retail environments.

• Additional analytical skills and proficiencies (e.g., Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, Alteryx) are advantageous.

• Ability to build strong networks and collaborative relationships by effectively influencing cross-functional stakeholders.

• Exceptional verbal and written communication skills, as well as strong presentation capabilities.

• Ability to thrive in an entrepreneurial, fast-paced, and dynamic environment.

• Highly organized with the capacity to manage multiple projects and meet deadlines.

🏝️ Benefits

• Eligible to enroll in Califia’s employee benefits program.

• Eligible to participate in the company’s bonus program, which may be subject to change.