Campaign Program Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and oversee the integrated marketing calendar and demand strategies across all segments, regions, and campaigns to guarantee uniform coverage globally.

• Manage and uphold the global campaign messaging framework.

• Collaborate with Campaign Managers to create and sustain a cohesive integrated marketing plan for each campaign, including objectives, target audiences, messaging, timelines, KPIs, demand calendar, and execution requirements. Ensure that all active campaign information is centralized, up-to-date, and easily accessible throughout the organization.

• Foster alignment among stakeholders and delivery teams, manage dependencies, and proactively address resource and execution risks across campaigns.

• Coordinate the execution across Digital, Lifecycle, Events, SDR, Marketing Operations, Analytics, and Regional Marketing teams to confirm that campaigns are live and operational.

• Monitor campaign preparedness, execution status, and performance while ensuring alignment with pipeline and go-to-market objectives.

• Create campaign-in-a-box toolkits, playbooks, templates, and enablement resources that assist regional teams in executing campaigns consistently.

• Collaborate with Campaign Managers and Field Marketing to design scalable regional activation plans while permitting local customization.

• Lead campaign enablement and training sessions, promoting the adoption of campaigns across regions.

• Serve as the AI champion for Integrated Marketing, identifying opportunities to integrate AI into planning, execution, reporting, localization, and field enablement workflows.

• Develop and maintain a repository of prompts, workflows, templates, and AI playbooks that can be utilized across Campaign, Field, and Functional Marketing teams.

⛳️ Requirements

• 7+ years of experience in campaign operations, integrated marketing, demand generation, program management, or project management.

• Strong understanding of B2B demand generation and the execution of integrated campaigns.

• Proven track record in managing complex cross-functional initiatives and engaging with stakeholders.

• Experience in developing campaign playbooks, enablement programs, or field marketing resources.

• Experience utilizing AI tools to enhance marketing productivity, streamline processes, and accelerate execution.

• Excellent communication, organizational, and stakeholder management abilities.

• Data-driven mindset with a strong inclination towards process improvement and experimentation.

🏝️ Benefits

• Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.

• In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.