Campaign Operations Coordinator

This is a fully remote position, open to applicants in Canada.

📋 Description

• Creation of landing pages. Design, test, and publish landing pages for various campaigns, events, and content offers, ensuring that forms, tracking, and CRM synchronization function correctly prior to launch.

• Execution of email campaigns. Develop, construct, test, and distribute email campaigns comprehensively, encompassing segmentation, personalization, A/B testing, deliverability checks, and scheduling.

• Management of newsletters. Take charge of the production and distribution of our regular newsletter to an audience exceeding 500,000 recipients, overseeing list health, segmentation, sending timing, and post-send reporting.

• Support for marketing operations & CRM. Oversee ongoing operational tasks across our marketing automation and CRM systems, including list management, lead routing assistance, form and workflow upkeep, and data hygiene.

• Coordination of webinars. Organize webinar logistics in collaboration with marketing and other departments, including registration setup, reminder and follow-up sequences, platform configuration, and post-event lead transfer.

• Reporting & analysis. Generate and maintain basic reports on email and nurture campaign performance (opens, clicks, conversions, pipeline influence), highlighting insights and notifying the broader team of any anomalies.

• Process & documentation. Develop and sustain repeatable processes and documentation to ensure that campaigns launch consistently, allowing the team to scale execution without compromising quality.

⛳️ Requirements

• A minimum of 2 years of experience in a marketing operations, campaign management, demand generation, or email marketing role, preferably within a B2B technology company.

• Practical experience with marketing automation platforms and CRMs such as HubSpot and Salesforce, including the ability to build emails, forms, landing pages, lists, and workflows.

• A keen eye for detail and a QA-oriented mindset — you identify broken links, mis-segmented sends, and tracking discrepancies before they go live.

• Comfort with audience segmentation, list hygiene, and email deliverability essentials, particularly at high sending volumes.

• Strong organizational and project-management abilities, capable of managing multiple campaigns and deadlines simultaneously.

• Capacity to collaborate cross-functionally with marketing, sales, and other teams to ensure multi-stakeholder programs (like webinars) remain on schedule.

• Basic reporting and analytics proficiency — adept at extracting campaign metrics and converting them into clear, actionable insights.

• A self-motivated individual who can independently and reliably manage recurring operational tasks from beginning to end.

🏝️ Benefits

• An inclusive and flexible environment where you can be your authentic self.

• A competitive total compensation package.

• Comprehensive group benefits with no waiting period.

• A remote-first company.

• Employer-funded retirement contributions.

• Opportunities to connect with other Tailscalars in real life.

• Support for your personal and professional growth.

• Paid time off and a healthy work-life balance.

• A customizable home office setup.

• A paid parental leave program.