Campaign and Marketing Operations Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Strategize, implement, and enhance integrated campaigns across both direct and indirect channels, which include OEM and partner co-marketing initiatives.

• Take charge of paid media planning and execution, overseeing agency relationships, budget distribution, and channel selection.

• Develop and manage nurture programs that effectively guide leads through the sales funnel.

• Oversee the entire webinar program, from selecting topics and speakers to promotion, execution, and follow-up.

• Organize campaign calendars and synchronize efforts across content, digital, product marketing, and field teams.

• Create repeatable campaign playbooks and scalable processes.

• Establish and manage the marketing and GTM operating system, which includes automated lead and conversion tracking.

• Control and administer the ABM platform, executing ABM campaigns aligned with target accounts, sales goals, and pipeline objectives.

• Develop and sustain KPI scorecards to evaluate marketing and GTM performance.

• Design and conduct survey initiatives to assess brand awareness, buyer perception, and market positioning.

• Construct and uphold attribution models that link campaign activities to pipeline and revenue results.

• Conduct regular answer-engine audits, translating insights into content and SEO priorities.

• Collaborate with sales operations to ensure the accuracy and usability of lead and opportunity data.

• Manage SDR alignment, including lead distribution, scoring, and outbound sequences.

• Create and oversee channel marketing initiatives for OEM and partner sellers.

• Work closely with the CMO and CRO to convert objectives into actionable operational plans.

• Align marketing strategies and targeting with the sales priorities of direct enterprise, OEM, and channel partners.

• Assist in planning and reporting for pipeline growth objectives.

⛳️ Requirements

• A minimum of 5 years of campaign experience within B2B technology firms.

• Proven success in managing integrated marketing campaigns from inception to completion.

• Hands-on experience with marketing automation, CRM, and ABM platforms, such as HubSpot, Marketo, Salesforce, 6sense, or Demandbase.

• Experience in managing paid media initiatives and collaborating with agency partners across various channels.

• Proven track record in executing webinar and nurture programs that create and advance pipeline opportunities.

• Experience aligning marketing initiatives with SDR or BDR outreach, including lead routing and sequence design.

• Strong analytical capabilities with experience in developing KPI dashboards, attribution models, and campaign reporting that connects marketing efforts to pipeline and revenue.

• Familiarity with aligning marketing initiatives with sales objectives, including account-based and territory-based targeting.

• Comfort in navigating both direct and indirect sales processes, including OEM, partner, and channel programs.

• Detail-oriented and process-focused, with experience in creating scalable systems.

• Ability to thrive in a fast-paced startup environment with a high degree of autonomy.

• Preferred: Experience with AI products or solutions companies, or a strong interest in AI infrastructure.

• Preferred: Background in designing and conducting brand or market perception survey initiatives.

• Preferred: Familiarity with answer-engine optimization or generative engine optimization.

• Preferred: Experience in supporting GTM during significant pipeline scaling or growth inflection points.

🏝️ Benefits

• Equity, cash, and incentives.

• Comprehensive health, retirement, medical, dental, and vision benefits.

• Disability and life insurance coverage.

• Flexible spending account for dependent care.

• Accidental injury insurance.

• Pet insurance options.

• Generous paid holiday schedule.

• 401(k) plan with company matching contributions.

• Open Time Off (OTO) policy for regular full-time exempt employees.

• Sick leave provisions.

• Bonding leave availability.

• Pregnancy disability leave options.

• Flexible work environment.