Business Instructor – Head of Growth Systems, Client Acquisition

This is a fully remote position, open to applicants in South Africa, +5 more countries.

📋 Description

• Assume complete responsibility for marketing performance, lead generation, webinar registrations, workshop participation, and application pipeline - you are accountable for the metrics.

• Formulate and implement marketing strategies for webinar campaigns, product launches, email marketing, and paid advertising that yield measurable business outcomes.

• Manage sales operations from inquiry to Programme application, collaborating with our prospect manager to ensure that every opportunity is monitored and no leads are overlooked.

• Track and enhance the entire sales funnel - including advertising performance, registration rates, attendance rates, booking rates, application rates, and conversion rates - identifying bottlenecks proactively.

• Create, edit, and refine marketing copy for emails, landing pages, webinar messaging, and campaign materials - this role requires active engagement rather than simple delegation.

• Spearhead the implementation of AI and automation, developing agents and workflows that streamline repetitive tasks and establish genuinely scalable business processes.

• Take charge of our technology stack (ActiveCampaign, ClickUp, CRM platforms, landing pages, webinar platforms, automation tools) ensuring seamless integration and optimization.

• Guide our marketing team and external partners with clarity and accountability, mentoring individuals to achieve high standards while maintaining active involvement in execution.

• Ensure quality assurance across all marketing initiatives - reviewing copy, proofreading communications, testing forms and automations, and verifying customer journeys prior to launching.

• Provide marketing expertise in client delivery, reviewing client materials, offering strategic insights, conducting marketing clinics, and representing us professionally.

⛳️ Requirements

• A minimum of 7+ years in a senior marketing, growth, or commercial leadership position where you've taken ownership of outcomes, not just completed tasks.

• Proven experience in leading and developing teams, managing suppliers, and fully owning an entire business function.

• A true ownership mentality - you hold yourself accountable for results instead of waiting for direction.

• The capability to alleviate tasks from a founder’s responsibilities without creating additional dependencies (this is essential).

• Solid digital marketing expertise in lead generation, conversion optimization, and customer acquisition with quantifiable commercial successes.

• Experience in managing or enhancing high-value consultative sales funnels or application-based sales processes.

• Proficient in crafting, reviewing, and enhancing marketing copy, including emails, landing pages, and campaign messaging.

• Tangible experience in implementing AI and automation to enhance business performance - you design and construct workflows, not merely utilize tools.

• Extensive experience with marketing technology, preferably including ActiveCampaign, ClickUp, CRM platforms, landing page software, webinar platforms, and automation tools like Zapier.

• Naturally analytical - adept at using data to recognize trends, troubleshoot issues, and enhance performance without needing prompts.

• Exceptional attention to detail - you ensure tasks are completed thoroughly, verifying links and testing forms to confirm that automations function correctly.

• Experience in managing remote teams, freelancers, and external agencies while upholding accountability and quality standards.

• Comfortable engaging directly with business owners and senior decision-makers, reviewing their marketing materials and facilitating workshops or clinics.

• Commercially astute, results-driven, and genuinely inquisitive with a strong inclination for problem-solving.

• Highly organized, proactive, and solutions-focused - you challenge existing processes and advocate for improved ways of working.

🏝️ Benefits

• £2,500-£3,000 per month (negotiable).

• Full-time position.

• Fully remote - collaborate with an established international team based in the UK and the Philippines.

• 20 days of paid annual leave (subject to prior agreement to ensure business and team continuity).

• A results-driven culture centered on ownership, accountability, and trust rather than micromanagement.

• A genuine leadership role with significant ownership - you will influence strategic decisions and help shape the future growth of The Business Instructor.

• Work directly with Michelle Peters, gaining insights into strategic discussions while being empowered to lead marketing and sales autonomously.

• Opportunities to build, refine, and innovate - you’ll redesign processes, implement AI, create smarter systems, and continuously enhance business operations.

• An AI-first business - you will be encouraged to explore, test, and apply new technologies that boost efficiency and performance.

• Variety and autonomy in your role - engage across strategy, marketing, AI, systems, leadership, campaigns, sales optimization, and client delivery with real decision-making authority.

• Professional development opportunity to expand your experience in leadership, commercial strategy, AI implementation, marketing, sales, and business growth.

• Gain insights from an entrepreneur who is continually innovating - exposure to strategic thinking that many marketing professionals encounter much later in their careers.

• Meaningful work - each enhancement contributes to helping small law firm owners build more profitable businesses and enjoy greater freedom.