Business Development Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the entire top-of-funnel new business process: prospecting, outbound efforts, qualification, discovery, and opportunity creation.

• Create and sustain a targeted account list comprising major brands and agencies that align with TH Experiential’s creative strengths and ideal client profile.

• Generate qualified meetings through outbound campaigns, networking, referrals, industry events, and account-based marketing strategies.

• Maintain an annual revenue/bookings goal and consistently meet pipeline and win-rate targets.

• Manage the complete sales cycle from initial contact to signed contract, collaborating with the creative and production teams on proposals and pitches.

• Direct pursuit strategies on key opportunities, including discovery, scoping, pricing strategy, proposal narratives, and closing plans.

• Keep accurate, real-time pipeline data in HubSpot and Podio; deliver reliable forecasts and weekly pipeline updates to leadership.

• Collaborate with Marketing/Growth on campaigns, segmented outreach, and content that supports ongoing pursuits.

• Examine market trends, brand spending signals, and competitive activities to pinpoint high-value opportunities.

• Create point-of-view materials and customized outreach that showcase an understanding of each brand’s business and category.

• Build relationships with senior decision-makers at major brands, as well as with creative and PR agencies.

• Represent TH Experiential at industry events, conferences, and relevant gatherings to enhance visibility and build the pipeline.

• Work with TH’s creative and production teams to translate client needs into compelling, scoped proposals.

• Collaborate with the VP of Operations and Head of Production on deal structure, margin targets, and feasibility assessments.

• Ensure a smooth transition of won business to the Client Lead and project teams, providing documented context, scope, and success criteria.

• Contribute to the company's sales playbook, conduct win/loss analysis, and facilitate continuous improvement of the new business process.

⛳️ Requirements

• Bachelor’s degree in business, marketing, communications, or a related field.

• Over 7 years of business development or sales experience, with at least 3 years focused on selling experiential, brand experience, event marketing, integrated marketing, or similar agency services.

• Proven track record of consistently meeting or surpassing revenue targets in a quota-carrying position.

• Established network of brand-side marketing decision-makers and/or agency connections.

• Strong commercial instincts: skill in qualifying opportunities, scoping intelligently, and knowing when to walk away from poor-fit deals.

• Exceptional written and verbal communication skills; comfortable leading discussions and presentations with C-suite executives.

• Proficient in HubSpot; adept at maintaining disciplined pipeline hygiene and reporting.

• Self-motivated, organized, and invigorated by building processes from the ground up in a growing organization.

🏝️ Benefits

• Competitive base salary with commission/bonus linked to bookings.

• Comprehensive medical and dental insurance.

• 401K plan with guaranteed contributions.

• Generous time off policy (including holidays, vacation, sick days, etc.).

• Annual performance-based bonus.

• Options for remote work.