Business Analyst

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Develop and refine sales projections for GMV, orders, AOV, and units by category and campaign.

• Clarify discrepancies in forecasts and suggest corrective measures.

• Analyze factors influencing growth and obstacles across traffic, conversion rates, average ticket size, acquisition, retention, and category distribution.

• Create monthly and quarterly growth strategies that outline priorities, hypotheses, estimated impacts, responsible parties, and deadlines.

• Establish commercial and promotional strategies, encompassing discounts, bundles, deals, financial incentives, and cashback offers.

• Assess revenue and margin implications prior to launches and evaluate outcomes post-launch.

• Collaborate with the Pricing team to manage dynamic pricing and margins.

• Examine price elasticity and maintain a competitive value proposition.

• Collaborate with Marketing to define monthly and quarterly commercial calendars.

• Set benchmarks for GMV, margin, and conversion rates for each commercial initiative.

• Ensure that promotions are executed accurately on the website.

• Track GMV, margin, conversion, AOV, and units per order by category, campaign, and channel.

• Generate executive reports that emphasize commercial impact and profitability.

• Lead Tiendamia's growth strategy in Costa Rica from diagnosis and planning to execution and learning.

⛳️ Requirements

• Proven experience in e-commerce, retail, or digital business environments.

• Exceptional analytical skills with a strong comfort level in working with data.

• Experience in commercial planning and margin assessment.

• Educational background in Business Administration, Economics, Engineering, Marketing, or a similar discipline.

• Ability to coordinate across various functions, including Marketing, Pricing, Sourcing/Category, Operations/Logistics, and Finance.

• Experience in cross-border e-commerce or B2C marketplaces is a plus.

• Practical experience in designing and assessing promotional campaigns is an advantage.

• Understanding of pricing, elasticity, or margin optimization is beneficial.

• Familiarity with the Costa Rican consumer market is a plus.

• Capacity to propose solutions and motivate action.

• Data-driven approach to decision-making.

• Ability to independently plan and execute with a holistic business perspective.

🏝️ Benefits

• Genuine ownership of a country's growth.

• Direct influence on GMV and profitability.

• Close collaboration with regional teams in Marketing, Pricing, Category, and Finance.

• Ownership: if you plan it, you take responsibility for the results.

• An inclusive environment where every opinion is valued.

• Opportunities for personal and professional growth.